Sustainable Fashion: Would You Rather Visit a Virtual Fashion Trade Show Instead of a Real One?

Sustainable Fashion: Would You Rather Visit a Virtual Fashion Trade Show Instead of a Real One?

Sustainable Fashion: Would You Rather Visit a Virtual Fashion Trade Show Instead of a Real One?

With Covid-19 still around, our fashion experience has become more virtual, as we are now moving towards a more digital existence. 

Due to the ongoing pandemic, fashion exhibitions have been cancelled around the globe.

A growing number of fashion companies have started sharing their exhibitions using various online platforms. 

Fashion companies have postponed real-life catwalk presentations and now using short films or virtual showroom visits to get their new seasonal vision across.

Modern technology could help to bring fabrics shows on a higher digital level and give hope for recovery in days when many worldwide events have been cancelled or postponed.

Fashion companies have already lost €39 billion in this pandemic.

E-commerce websites such as Amazon and eBay are also making it easier than ever for fashion shoppers to buy items without ever having to see or touch it in-person, too. 

It’s no surprise that some fashion brands are pushing the limits between reality and fantasy. 

BSAMPLY, an Italian digital company born in 2017 as a B2B online platform, is helping fashion professionals to manage their collections from sourcing to selling.



It's also offering the possibility to participate in online exhibitions and fairs with a 360°experience. 

The BSAMPLY trade show project helps suppliers communicate with their sales network and also buyers to exchange questions, answers and offers in real time via chat.




Customers can see samples, start negotiations with fashion brands, conclude orders and carry out transactions.

Virtual textile trade shows have become increasingly popular.

Digital clothing is convenient and environmental friendly. 

Virtual trade shows are democratising the fashion industry, helping consumers with their styling, without leaving a negative carbon footprint.

Digital fashion events could pave the way for a more sustainable fashion industry – where fast fashion and the overconsumption of throwaway outfits are drastically diminished.

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  • Michael Bennett

    Brilliant idea !

  • Sean Reilly

    I gave up fast fashion a long time ago. I have attended virtual fashion events and it was a unique experience. Fashion companies are still behind other industries in the virtual game.

  • James Hart

    As long as it's environmental friendly, we don't need real events to display clothes.

  • Stephen M

    Excellent article

  • Peter Craven

    Technology is making things easier even in fashion.

  • Mark Jowett

    Wonderful and very clear !

  • Andy Miller

    BSAMPLY is the future of b2b tradeshows.

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Susanna Koelblin

Commercialization & Sourcing Leader Focused On Circularity

From blockchain to recycling, Susanna talks about emerging technologies and circularity topics in the fashion industry.


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