3 Important Conventions Of Brand Continuity
Every marketing department in the world is always conscious about brand continuity. For many other professionals from different backgrounds and skills, continuity is a concept that is used uncommonly. There’s always a beginning and an end to tasks so why would something so large as brand marketing not have this as well? It's simple, brand continuity is a way of keeping your brand relevant, familiar and truly capturing the essence of your business for many years. The simply fact of the matter is, if Coca-Cola changed their iconic red soft drink can to green or yellow, they would not be recognizable in most people’s eyes. In fact there would be a collapse of trust. Customers may begin to think that the cans were knock-offs and stop buying them when they see them. The brand would lose value. This is just one of the reasons why brand continuity is so vital.
- 19/09/2019
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How Businesses are Adapting Services & Processes to be Eco-friendlier
With coverage of environmental damage, a huge topic in the media in the last few years, businesses are having to make big changes to their services and processes to become more environmentally-friendly. This is to be in compliance with new rules and regulations but also so that they can reduce their carbon footprint and improve brand reputation.
- 19/09/2019
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Food Cravings – How To Decide When To Cleanse
Have you ever tried to cleanse because you thought it was a good idea for losing weight and a path to get away from constant dieting?
- 19/09/2019
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A Road Stop on the Development Journey
Economic development is a journey that has no final destination, at least not this side of utopia. But it can still be useful to take a road stop along the journey, see where we've been, and contemplate what comes next. Nancy H. Chau and Ravi Kanbur offer such an overview in their essay "The Past, Present, and Future of Economic Development," which appears in a collection of essays called Towards a New Enlightenment? A Transcendent Decade (2018, pp. 311-325). It was published by Open Mind, which in turn is a nonprofit run by the Spanish bank BBVA (although it does have a US presence, mainly in the south and west).
- 19/09/2019
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