John is a Senior Content Marketing Manager at Omnicell. He is a results-driven consultant who has worked with some of the biggest names in technology, including Oracle, Cisco, Hewlett Packard, and IBM, to improve their marketing and lead generation strategies. John holds a Bachelor of Science in Engineering and Journalism from the University of Wisconsin-Madison.
A “persona” is a behavior-based, user archetype you can use to make decisions about your product. They have names, beliefs, demographic attributes and behaviors that help create relevant marketing messages — think of these fictional character archetypes as “stand-ins” for real prospects and customers.
In product development work here at Arena Solutions, we’ve worked with manufacturers small and large across many different industries; some domestically, some internationally and some in galaxies far, far away.
When introducing a new medical device onto the market, a number of well defined risk analysis and evaluation phases should be undertaken. Risk management and the performance of risk assessment are key parts of the design, development and control process. They assist manufacturers to understand the product, ensuring that consideration has been given to user requirements, the patient and the operator.
The International Consumer Electronics Show is the King Kong of trade shows. Held in Las Vegas, this consumer electronics gathering attracts more than 150,000 visitors. It occupies 35 football fields of exhibition space where more than 3,500 companies come to proudly showcase their goods.
At the expense of stating the obvious, wearable devices are the new black when it comes to what’s fashionable in high tech right now. By 2018, wearable shipments are expected to jump to 112 million units, more than five times last year’s figure, according to market researcher IDC. At this year’s Consumer Electronics Show (CES), a vast assortment of wearable electronics — from multipurpose wearable devices to cheaper, single-serving products — debuted, giving manufacturers hope they’ve successfully predicted the future of consumer demand.