Phoenix Normand Society Expert

Phoenix is coaching and supporting American billionaires, CEOs and executive teams in tech, retail and banking for over 25 years. He also founded and created MEGA Assistant University, a revolutionary skills and mindset “boot camp” for top Executive and Personal Assistants who want to level up quickly and begin forging a mutually successful business partnership with their executives and teams. Phoenix holds a Bachelors of Arts in European Studies/Civilisation from Trinity College Dublin.


Get Your Mind Right

Success in absolutely anything you do is determined by your mindset. Period. If you believe you can accomplish something, wrap your head around what it will look like to achieve it, imagine what it will feel like when you achieve it, and keep that objective with all of the research, feelings, and focus in tow, you will achieve it...wildly. Unfortunately, we live in an age where people simply don't want to do the work, devote the time, or expend the energy it takes to develop the mindset needed to achieve. Instead, we'd rather post the post and appear like we've already conquered the goal when, in reality, we question our ability to actually achieve it.


Know Your Worth and Fight For Your Job

I'm often asked: "Can you work for someone or a company you absolutely can't stand?" My answer: "Absolutely."


Beyond Straightening Chairs

My first two weeks in my new role as Executive Vice President have been incredibly eye-opening. It's weird to be inhabiting an office that I used to walk clients to, water plants, and straighten chairs in. I have to admit that being a "badass EA" is a mere prerequisite for taking on as huge a responsibility as an EVP. Sure, 99.98% of the skills I attained after 27 years managing the administrative component of the C-suite and execs as a top performing Executive Assistant are seamlessly transferable and likely put me just that bit ahead of my new peer group, with soft skills and hard skills they simply don't have. But there's a whole different level of urgency and pressure to get it right in this role that I had not anticipated, with each decision and move I make having a direct effect on the business.



(Disclaimer: this article was sitting in my drafts folder for months. Too good to leave unpublished. Enjoy!)


The Evolution is Upon Us

As many of you know, I recently accepted a role as an Executive Vice President after over 27 years as a top performing, C-suite Executive Assistant. The kudos have been effusive and flowing like water. But, I'll have to admit, they've opened my eyes to something that is pervasive in this industry. Lack of confidence and vision beyond the role.

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