How Healthcare Industries Can Enhance Patient Engagement Using AI

How Healthcare Industries Can Enhance Patient Engagement Using AI

Naveen Joshi 04/12/2020 7
How Healthcare Industries Can Enhance Patient Engagement Using AI

The introduction of artificial intelligence in patient engagement enhancement applications is recently emerging as the next major trend in healthcare technology.

AI has been transforming healthcare ever since the introduction of the technology in the industry. Most existing applications of AI in healthcare primarily focus on the more technical aspects of the healthcare delivery process, such as performing diagnosis and predicting illnesses. And these applications, due to their superhumanly accurate predictive and pattern recognition capabilities, have been extremely beneficial, perhaps even revolutionary in terms of the results they have achieved. An example may be the use of AI to detect cancer in its early stages or the use of deep learning in drug discovery. And now, with the introduction of artificial intelligence in patient engagement applications, the technology is demonstrating its ability to offer personalization and improve the overall patient experience even further.

Applications of Artificial Intelligence in Patient Engagement

Following are a few ways in which artificial intelligence is contributing to patient engagement:

Applications of Artificial Intelligence in Patient Engagement

Upgrading Patient Portals

Patient portals have been traditionally used by patients to store and access their health records and all their other medical documents. While these portals do offer patients with the information they need, they do not offer this information in a way that would be easily understood by the patients. Patients may have to read through pages of irrelevant information before getting the information they actually want.

The use of AI can provide patients with the information they want in a highly interactive, contextually-relevant, and easy to understand manner. This allows patients to know what they want to without much hassle, improving their experience with the healthcare institution.

Offering Personalized Health Advice

Intelligent AI chatbots can be used to offer patients with an interactive platform where they can receive highly personalized health advice. The same functionality can also be achieved with the help of virtual assistants who can be used to offer patients with answers to general medical queries as well as personal condition-based advice and suggestions. These applications can not only help patients with accurate information to help with their conditions but also save time for doctors who can focus on more serious tasks and emergency cases.

The use of artificial intelligence in patient engagement applications may just be in the early stages, but it is already seeing great reception from both medical practitioners and patients. A survey revealed that forty two percent of patients were comfortable with AI-based patient engagement tools. This number will only increase with time to a point where patients may expect AI to be a part of healthcare institutions' patient engagement strategies, and may eventually even demand it. Thus, healthcare administrators should make it a priority to adopt artificial intelligence not just in clinical research and medical diagnosis but also in patient-facing, engagement-enhancing applications.

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  • Justin Hodge

    More consumers today prefer to partner with doctors instead of relying passively on them to make treatment decisions.

  • Matthew Leece

    Consumers’ trust in the reliability of information sources is rising.

  • Eric Gentry

    Although engagement appears to be rising across all income levels, higher-income groups are more engaged than lower-income groups. This may reflect differences in access, awareness, and education.

  • John Woore

    More consumers today prefer to partner with doctors rather than have their doctors make decisions for them.

  • William Montoya

    Younger consumers show greater support than older consumers.

  • Herbert Green

    Consumers rely on health plan websites more than doctors’ office websites.

  • David Rosenberg

    As the industry shifts toward value-based care models, and relationships among healthcare providers and payers become more integrated and collaborative, new opportunities may arise to develop innovative consumer engagement strategies that support a more seamless, streamlined, and personalized customer experience.

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Naveen Joshi

Tech Expert

Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen completed his programming qualifications in various Indian institutes.

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