An overwhelming number of doctors, engineers and scientists don't have an entrepreneurial mindset. What's more, when they have an idea, they don't know what to do with it since they will not learn those competencies in their formal training. They just don't know how to innovate their way out of our sick care mess.
But, that hasn't stopped lots of them from trying, include non-sick care entrepreneurs. They just improvise.
Here's how to fake it when you don't know what you are doing or you forgot your lines:
- Avoid these wannapreneur rookie mistakes.
- If you are a female, find a male wing man so someone will invest in your product.
- Surround yourself with people who are way above your pay grade at lots of Meetups.
- Practice Therantology.
- When you inevitably fail, make a big deal out of it and about how much you learned from your mistakes and include them on your Linked profile. Rinse. Repeat.
- Wear a fleece vest with your company logo.
- Plead ignorance about how hard it is to get anybody in sick care to change and the long sales cycles.
- Be sure you have lots of hood ornaments (doctors with fancy titles) on your advisory board prominently posted on your website.
- Hire a virtual assistant that answers all of your calls and says that she/he will not be able to immediately connect you because you are in an investor meeting.
- Get your co-working space guy to allow you to use more space than you are actually paying for when people come for meetings. Bribe interns with pizza to come and look busy.
These things come with practice. But, since you are part of innovation theater, practice your lines, be sure you are wearing the right costume and that the stage is set properly. Break a leg.
Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs.
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