Prepare Now for the Sickcare Self Service Economy

Prepare Now for the Sickcare Self Service Economy

Prepare Now for the Sickcare Self Service Economy

Service workers are suffering from COVID-19 much more than the 1%.

In addition, given the fundamental shifts to self service models that are likely to persist after the pandemic, many service jobs are unlikely to return. Sick care is no exception. If data is the new oil, sickcare is the new coal. Welcome to the sickcare version of thehybrid economy.

DIY medicine is becoming commonplace. For patients, conveniencecare beats value-based care. Amedzon is your new medical center. Retail medicine and medical department stores are here to stay.

So, what should you do now if you are a medical practitioner or health service organization to thrive in the sickcare self service economy?

  1. Get better at using data and analytics to identify and serve those demographic and psychographic patient segments who value self service the most
  2. Build systems and operations to meet their needs
  3. Change how you serve, market and sell to these various potential and existing patients
  4. Train healthcare professionals and other staff how toexecute your digical strategy
  5. Rethink the doctor-patient relationship and where and how it is the most effective in achieving the quintuple aim
  6. Practice intelligence based medicine
  7. Perfect medical practice entrepreneurship, not just practice management
  8. Retrain and reskill sickcare service workers. Where will they go when you replace them with robotic process automation?
  9. Go to patients whenever possible instead of expecting them to come to you
  10. Figure out what to do with the excess physical capacity that will result and how to flex it when the next catastrophe hits
  11. Separate sickcare from healthcare
  12. Unbundle primary care
  13. Mimic what other industries are doing
  14. Donate your stimulus check
  15. Retrain yourself. Get a side gig. You don't need the FDA to approve immunizing yourself from the forces of change. You too, no matter what you think, are on the bubble.

Prepare now. Don't be caught wondering why you didn't see it coming.

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  • Richard Taylor

    We have never really tried to separate sick care and health care.

  • David Allibone

    Better safe than sorry, well said.

  • Paul Lawson

    Excellent info

  • Jason Thompson

    Spot on Arlen

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Arlen Meyers, MD, MBA

Former Contributor

Arlen Meyers, MD, MBA is a professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org. He has created several medical device and digital health companies. His primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization. He consults for and speaks to companies, governments, colleges and universities around the world who need his expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures. He is a former Harvard-Macy fellow and In 2010, he completed a Fulbright at Kings Business, the commercialization office of technology transfer at Kings College in London. He recently published "Building the Case for Biotechnology." "Optical Detection of Cancer", and " The Life Science Innovation Roadmap". He is also an associate editor of the Journal of Commercial Biotechnology and Technology Transfer and Entrepreneurship and Editor-in-Chief of Medscape. In addition, He is a faculty member at the University of Colorado Denver Graduate School where he teaches Biomedical Entrepreneurship and is an iCorps participant, trainer and industry mentor. He is the Chief Medical Officer at www.bridgehealth.com and www.cliexa.com and Chairman of the Board at GlobalMindED at www.globalminded.org, a non-profit at risk student success network. He is honored to be named by Modern Healthcare as one of the 50 Most Influential Physician Executives of 2011 and nominated in 2012 and Best Doctors 2013.

   

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