What Sick Care Innovators Should Know about Sales and Marketing

What Sick Care Innovators Should Know about Sales and Marketing

Sick care innovators, be they scientists, engineers or health professionals, typically 1) focus on a solution instead of a problem , and, 2) fall short when it comes to selling and marketing their product, service or process improvement. Those are two of many reasons why their innovation initiative, whether it is internal (intrapreneurship) or external (entrepreneurship) will fail.

Here are some ideas that might help.

  1. If patients are customers, how do you sell to them?

  2. The three levels of branding.

  3. The 7Rs of content marketing.

  4. Things doctors don't get about sales and marketing.

  5. What is your digital marketing strategy?

  6. Why digital health startups fail.

  7. Why your innovation initiative will fail.

  8. The sickcare intrapreneur innovation roadmap.

  9. What to know about value propositions.

  10. What you need to know about innovation.

  11. The difference between and improvement and an innovation.

  12. How to create user defined value.

  13. How to creat a strategic marketing and communications plan.

  14. Crossing the chasm and lean startups: meet digital health.

  15. How to screw up online medical practice marketing.

Sick care sales and marketing goes beyond product, price, promotion and place. Innovation starts with mindset, but will end without a successful go to market strategy.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs.

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  • Lauren Wilson

    Healthcare marketing has become a rapidly expanding business.

  • John Rice

    Great points !

  • Ray Thorpe

    Good overview

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Arlen Meyers, MD, MBA

Former Contributor

Arlen Meyers, MD, MBA is a professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org. He has created several medical device and digital health companies. His primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization. He consults for and speaks to companies, governments, colleges and universities around the world who need his expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures. He is a former Harvard-Macy fellow and In 2010, he completed a Fulbright at Kings Business, the commercialization office of technology transfer at Kings College in London. He recently published "Building the Case for Biotechnology." "Optical Detection of Cancer", and " The Life Science Innovation Roadmap". He is also an associate editor of the Journal of Commercial Biotechnology and Technology Transfer and Entrepreneurship and Editor-in-Chief of Medscape. In addition, He is a faculty member at the University of Colorado Denver Graduate School where he teaches Biomedical Entrepreneurship and is an iCorps participant, trainer and industry mentor. He is the Chief Medical Officer at www.bridgehealth.com and www.cliexa.com and Chairman of the Board at GlobalMindED at www.globalminded.org, a non-profit at risk student success network. He is honored to be named by Modern Healthcare as one of the 50 Most Influential Physician Executives of 2011 and nominated in 2012 and Best Doctors 2013.

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