6 Digital Marketing Trends to Follow in 2023

6 Digital Marketing Trends to Follow in 2023

Anuja Lath 06/12/2022
6 Marketing Trends to Follow in 2023

Digital marketing trends keep on evolving with the rise of voice search, big data and the metaverse.

Businesses that have not yet transitioned to a digital platform need to take advantage of the social media market, which has 4.74 billion users worldwide.

Digital marketing trends are always changing and it’s important to stay on top of them. So what noteworthy shifts in digital marketing strategy may we anticipate in the year 2023?

This article will examine digital marketing trends that are anticipated to emerge in the following year as well as the potential impact such trends could have on your marketing efforts.

1. Field Marketing Redefined

Field marketing is a form of marketing in which individuals attend in-person meetings with clients or prospects.

Due to the pandemic, face-to-face encounters have been nearly impossible. As the pandemic has lingered, several field marketing teams have adapted formerly in-person activities to virtual ones.

Thanks to the numerous benefits field marketing in the virtual world offers, many companies have decided to use only this method.

The number one tip would be to find an employee with an adequate personality to keep event attendees engaged. Moreover, you should provide your attendees with a chance to interact actively with the host or other attendees. One popular segment, in this case, is the Q&A segment which usually starts somewhere around the final hour of the meeting.

2. A Bigger Focus on Social Commerce

Social commerce is not a new concept, but it is finally gaining popularity as a method of shopping. Brands are becoming savvier than ever in their use of influencer marketing, creating ads that fit perfectly into social media feeds, and integrating eCommerce systems with social media channels.

Instagram and Tik Tok have contributed significantly to the acceleration of the social commerce trend. Instagram Checkout makes it simpler than ever for brands to promote and sell their items directly on the network.

Just remember that you have to aim at organic growth on these channels. If you decide to get help from Instagram growth services, for instance, make sure that these services focus on organic growth. You won’t make progress with bots and fake followers.

Moreover, TikTok is revolutionizing influencer marketing with features such as Creator Marketplace, where brands can find creators that align with their products and interests, and TikTok Shopping, which enables brands to engage with customers more meaningfully within the app.

3. Influencer Marketing is Here to Stay

Historically, word-of-mouth marketing has been one of the most effective tactics. People are more inclined to try a product or service if someone they know and trust recommends it.

Influencer marketing, which comprises a partnership between a business and a person with a specific niche and a significant online following, modernizes this notion for the current digital era.

Although this type of social media marketing is not new in 2023, companies are grabbing the chance to create deeper relationships with their target demographic by recruiting influencers for the long term.

These mutually advantageous relationships enable the brand to develop long-lasting partnerships with influencers, while the influencers may keep their audience's confidence by advocating the same brand over time.

4. Metaverse & Augmented Reality Will Disrupt Marketing

Tech entrepreneurs frequently discuss "disruption." As many of us know, the metaverse powered by augmented reality will cause the next significant marketing disruption.

The question is whether or not your business is prepared. The metaverse may alter the way we perceive and interact with the world, so it would be smart to learn how to use this emerging technology before your competitors.

The metaverse is a virtual world that is explorable and interactive. It resembles a hybrid of the real world and the Internet. Businesses can create their own virtual reality experiences for customers in the metaverse. This is a fantastic way to immerse them in the experience.

You should implement AR and VR technologies to create a unique experience for your clients. You should also learn a bit about blockchain since it provides a secure way to store data and transactions.

5. Stronger Emphasis on Cookies and Privacy

Mozilla Firefox and Apple Safari no longer offer support for third-party cookies because Google is on a mission to eliminate them from its websites in an effort to promote online privacy.

Because of this change, it's likely that your onsite advertisements and banner advertisements will appear differently. Websites will no longer be allowed to use cookies that track users' movements to populate advertising.

To our great relief, Google and a number of other platforms are hard at work developing alternative algorithms to display on-site advertisements while simultaneously enhancing users' privacy.

In the year 2023, cookies will no longer be available. You will be able to modify your digital advertisements by using keywords and promoting your business on websites that place your advertisements within a logical context.

6. Humanizing Brands with Creativity

To give their websites a competitive edge, web designers and marketing agencies are expected to expand their horizons. Next year, you may expect to see moving cursors, parallax scrolling, and asymmetric design becoming increasingly common.

Marketing companies will collaborate with web designers to create a distinctive appearance for a website. Simply put, being more creative is a must.

Final Thoughts

Traditional websites and marketing methods will no longer satisfy the expectations of users in 2023. They want to do business with a company that is progressive in its use of current platforms and that takes the time to get to know them and what they're passionate about. A mindset that is predicated on conformity will no longer be adequate.

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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