The success of a business largely depends upon the way it is able to tackle competition and rise above it. Perhaps you are running a bakery shop. Or, maybe a soap manufacturing business. Or, perhaps an IT company. There are hundreds of others who are part of the same niche within your region.
Let’s not even get to the competition at global level. And they are all marketing their business, which is similar to yours. Owing to the immense competition you can expect that almost everything you want to convey to your customers has already been written or said.
Now comes the challenge - how can you make your content interesting in such a case? And, how can you use it as a tool to make your brand climb up and above the competition?
In this post I am going to share ideas on how to do that. The art to create something your target audience is going to love. And, also the common mistakes you are making with it. So, let us begin: Knock out your competitiors. Switch to ProofHub
Become a Storyteller
Every business has its story. What’s yours? Why you started it? What are you trying to achieve with it? These are some of the things that can entice the audience towards your business. After all, there are thousands of others in competition. And they are also selling what you are selling. So, why should someone choose you?
You need to give the audience some food for brain. This will help them figure out why they must prefer you instead of others. The audience need to know your story. The better you are at storytelling. The more effective your marketing endeavors are going to be.
And it’s not a new concept. As mentioned by Susan Gunelius - ‘Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.’
The mistake businesses are making is that they center their efforts around selling. They do not focus on creating a connection with the users. And that’s where storytelling can be of great help.
Turn it into a Message
We humans are emotional creatures. We can connect with a brand that conveys an emotional message. It is human psychology. So when it comes to spreading brand awareness, marketing teams need to find a message. A message that can relate with their business story.
For instance, the challenges faced while setting up the business. Or, maybe something about your industry that you are trying to change. Trust me - people are tired of reading those sales pitches. And also those direct messages saying - ‘BUY OUR PRODUCT!’
When you are sending a message to your audience they can clearly identify your brand in the crowd. They can connect to the problem you are trying to solve. And, they can share their views about the same. This builds a communication bridge, and you can gain their trust. As a result of which, the audience is able to better connect with your brand and buy your product.
Solve a Problem
Another effective strategy you need to focus on when trying to win an audience is to show that your business is solving a problem. Let them know that you are here to solve a problem. Focus on creating content that provides a solution to any problem they might face related to your industry.
For instance, if you are into technology create help pages with solutions for every single problem that a person involved in your industry might face. Digital Ocean is a great example of this. These guys just nailed it with their help pages in their respective field. And the result is quite evident. Their growth curve has seen a sharp rise over a short time span.
Smartness is not in knowing all the stuff, it lies in sharing it with others so that you can solve their problems. If you want to be that smart business, then focus on creating solutions for people. It is going to be a tedious process. But, the results are going to help you land in the successful place where you always wanted to be.
Keep Track of what your Competitors are doing
Most important of all, you need to keep an eye on what your competitors are doing in the field. This is where making use of technology can be of great help.
You can use a tool like ProofHub to brainstorm ideas and create marketing strategies by efficiently collaborating using online discussion topics. You can even create marketing campaigns, set team roles, keep track of everything which is part of your content marketing strategy and assess whether things are moving in the right direction or not quite easily using the tool.
That’s about it. Center your marketing endeavors around these three points. And, you will see that audience will start to connect with your brand. They will start to resonate with your marketing gimmicks. You will be able to take your brand identity to a level where you always expected it to be.
About the Author:
Vartika Kashyap is the Marketing Manager at ProofHub and has been one of the LinkedIn Top Voices in 2017. Her articles are inspired by office situations and work-related events. She likes to write about productivity, team building, work culture, leadership, entrepreneurship among others and contributing to a better workplace is what makes her click.
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