Content versus Contacts
While content has always been the king, it's a growing realization that 'your network is your networth'. As they say in the startup circle, it's not what you know, but who you know that makes the difference! With the finite resources at one's disposal it's an imperative to think of how to allocate time and attention- whether to go for building a robust content or to go after people and forge connections. This is even more of a concern as professionals start moving up the corporate food-chain, where an inordinate amount of their cerebral activities are appropriated to 'people management' and less on building self or matter. For entrepreneurs, it's a tradeoff between knowing who's-who to building a product or a service worth knowing about.
- 11/02/2018
- 8
Why Scaling up Too Soon is Bad for Business?
"Know your business, nail it, excel in it before you scale up and rise in size" Startup wisdom. Some 5-6 years ago when reality shows were ruling the stage of Indian television, there were a lot of reality singing talent shows. I was watching one of that singer hunt shows where a candidate gets rejected, but before he left, one of the Judges gave him a fantastic advice. She said, Rehearse more, practice more and don't worry if it takes time. The more time it takes, the stronger your flight would be.
- 11/02/2018
- 6
Thoughts about Work, Life, Balance, Women Bosses and Office Families
The following is an essay by Jesse Kornbluth on HeadButler in conversation with Jillian Medoff. Ursula Le Guin had contempt for most modern novels, which she described as “fiction about dysfunctional urban middle-class people written in the present tense.” Me too. Every week I get a pile of books by noted writers, and every month I give a large bag of books away. Why? They’re all “bubble books” — written about white people who live in one of 20 American zip codes.
- 10/02/2018
- 14
13 Conversion Rate Hacks to Get Consumers Buying
One of the main goals of an online business is conversions, to get the site visitors do something the company wants them to do. This is something that is easier said than done. You may have thousands of visitors on your site every single day, yet your conversions can stay way below where you want them to be.
- 09/02/2018
- 8
Stories - Chapter 19
The idea of setting up a business has been sitting in the back of my mind for almost ten years, but I've always found excuses not to do anything. In late 2016, after a trip to Kenya, Diana and I finally decided to give it a go. We gave ourselves a deadline till December - going to startup events, exploring different ideas. Somehow, we were just gravitating towards creative activities. As we got too distracted to run any creative event at home, we started looking for places to do it.
- 09/02/2018
- 6
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