A Simple Guide to Setting up Your First Email Campaign

You’ve probably realised that email marketing can work wonders for your business, like it does for 59% of marketers who consider it as their most effective channel of revenue. (WordStream)

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How To Be A 'Rock Star' on LinkedIn

Mitch Malloy has had a glittering career as a singer and producer dating back to the 80’s.

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Inescapable Reasons for a Board Level Digital Strategy Now!

Digitisation has barely started – new business models are evolving rapidly – competitors emerge from unexpected places and resourcing your digital journey will come at the price of a radical transformation for many.

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Can a New Brand Launch Totally Depend on Digital Marketing?

How do you come to know about a new brand/product launch? Print media? Television advertisements? Word of mouth? Brand launch events? There can be ‘n’ number of ways to do so, but the most popular today definitely has to be digital media. Now, the question that arises is can a brand launch be isolated from all other medias and just be relied on this new platform?

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Forced Self-Reflection: Consider These Questions

I was recently asked by Denis Zekic  (founder of CeeDoo) to answer a set of written questions which he would then review for content and length. Thereafter, I would answer (edited as needed) the same questions orally on my cellphone using the video function; then those answers would be edited down and posted on LinkedIn. His idea was to showcase or share the voices of Top Voices on LinkedIn.

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