What the Heck is a Brand Positioning Strategy?
Pure and simple, a brand positioning strategy is a tool of business strategy. Leaders want and need to grow their businesses.
- 15/11/2017
- 4
What is the "Internet of Things" ?
The Internet of Things is a product design megatrend that is impacting how both new and old companies innovate and turn designs into the next breakthrough. Yet for many electronic product companies on the outside looking in at the potential of the IoT market, one lingering question remains: What exactly is the “Internet of Things”?
- 15/11/2017
- 20
Save The World !
There is a big hue and cry over pollution levels in Delhi and its surroundings. It has almost become a gas chamber – tough to breathe or navigate in. Why has the situation reached these alarming levels?
- 15/11/2017
- 3
Never Mind The Lithium, What About The Talent !
Throughout my time in the clean energy sector there has always been talk of scarcity of supply; first it was silicon, then in the boom times of solar development it was solar PV modules themselves. More recently we read of the potential scarcity of Lithium, a core ingredient for Lithium-ion and related batteries, driven by the significant growth in energy storage and EV Vehicles. Now we have scare stories about the scarcity of electricity at certain times of the day, if we all plug in our EV’s to charge. But what about the scarcity of talent?
- 14/11/2017
- 6
Stories - Chapter 14
I was working full time, as most people do. But I knew I needed to do something outside of work. I started with guitar, but realized that it wasn’t really for me. I remembered when I was about eight or nine, I had a taster ceramic class at my local community centre, and I really enjoyed it.
- 14/11/2017
- 9
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