Why You Should Be Automating Follow-Up Emails

There are many ways for businesses to communicate with customers, but email stands out as the leading method for marketers. It’s easy and inexpensive and allows you to reach a large audience. But you do have to take steps to ensure that your campaigns have every chance of success. 

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We’re the Ghost in the Machine

Worried about being taken over by robots? Here’s another thought: We are becoming robots. We’re merging with machines.

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Should The Fed Change Its Policy?

Years of low rates reduced capital expenditure and fueled a dangerous bubble. Now, real investment is back. Gross fixed capital formation is up 8 percent this year after years of stagnation, and capital repatriation exceeds $300 billion.

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It's Not How We Do Higher Education, It's What We Do in Higher Education

We live in a complex world with a myriad of problems that need attention. We have what we need to seriously address them, but we have failed to develop what we most need - our human capital.

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Real vs. Artificial Christmas Trees: Comparing Environmental Effects

The holiday season is full of resource consumption for gifts, food, decorations, entertainment, and travel. In that context, the environmental tradeoffs between either a real or an artificial Christmas tree are not actually of much importance. But for the more curious and/or obsessive readers of my wandering thoughts at this blog, the American Christmas Tree Association (the trade association for artificial Christmas trees) has hired WAP Sustainability Consulting to do a "Life Cycle Assessment:Comparative LCA of the Environmental Impacts of Real Christmas and Artificial Christmas trees" (March 2018).

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