Five Ways for B2C Companies to Scientifically Engineer Revenue
Two years ago, Facebook announced that companies can send consumers automated chatbot promotions through Messenger within 24 hours of a customer-initiated interaction. Companies should be cautious however, and make sure they understand the consumer's intent to ensure that they engage that person with the right message in the right moment. This is a great opportunity for B2C companies, but too many times I've seen companies squander revenue opportunities because they lack a scientific approach.
- 27/12/2018
- 6
Cramming – You Don’t Learn from Episodic Memory
Actually cramming works to pass a test, and for millions of students that is the only goal for their education. Eighty-five percent of the students entering university in 2016 were doing so in order to get a qualification that would lead to a better job. For them, cramming works, because they have no intention to learn anything, just get a degree.
- 27/12/2018
- 6
7 Alternatives to Alcoholics Anonymous in Recovery from Addiction
Alcoholics Anonymous (AA) has helped countless people in their recovery from addiction but one size does not fit all with healing. The messages of AA don’t resonate with everyone and it’s important to know alternatives to AA exist. Healing and recovery are lost on some that become distracted by what they interpret as religious aspects of AA. This article is about the other options for a self-help addiction recovery program.
- 27/12/2018
- 3
Your Resume Sucks: You're Welcome
The title pretty much says it all. In my quest to help both applicants and CEOs fill top seats in a hot market I'm often aghast at the volume of crap resumes I see in the wild. Anything from inappropriate photos to long-ass "Objective" and "Skills" sections to conspicuous typos on the very resumes where people are claiming "highest attention to detail." Seriously. This is a mess.
- 27/12/2018
- 6
China Stimulus Is Not A Catalyst
China presents many similarities in its economic model with the central-planned economies of the 70s: Massive debt, overcapacity and central planned growth targets.
- 27/12/2018
- 5
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