Chhavi is the Founder and Partner at Dikonia. She is passionate about delivering beyond expectations and crafting rewarding experiences. Her company provides innovative IT solutions including custom SaaS offerings that streamline workflow as well as development and design services in keeping with latest buying and market trends. Chhavi holds a Master of Computer Applications from Punjabi University.
The concept of niche is straight; five football fans are easier to woo than all of America. From beauty products to fitness accessories, niche businesses target concentrated attention that is much more likely to convert over distracted attention with random interests.
“Your entrepreneurial journey doesn’t begin with your first start-up but your first job.” It’s a widely evident fact that more entrepreneurs are born out of 9-to-5 jobs than upstreet business schools. A fact that aspiring entrepreneurs don’t acknowledge so well.