Online marketing isn’t just an advertising medium.
It’s the complete art and science of devising effective marketing strategies, finding the right audience, and promoting in the best way possible. Selling on the internet is much more than hosting a website or running paid-ads.
As per Data Reportal, there are more than 4.66 billion internet users. Much like these figures, the benefits associated with online marketing are also sizable. Businesses of all sizes involve this methodology in their marketing mix and most of them plan on increasing its volume.
Here are 5 key benefits of using online marketing for business growth:
Shrewd marketing tactics can help you sell your product but without customer satisfaction, any strategy won’t last long. That’s where online marketing has an edge over traditional marketing. You can connect with your customers in real-time and solve their queries via chat, email, etc., in quick time.
Satisfied consumers share the positive feedback of their experience on different forums and social media channels. The same can be used as social proof to improve your brand’s credibility and reputation in the competitive marketplace.
You don’t have to foster generalized content all the time when you’ve chosen the digital path for advertising. Personalization of marketing campaigns is easier than ever with online marketing. This enables you to strike one-to-one conversations with your target audience and improves chances of conversion.
Research done by Epsilon informs that 80% of consumers would prefer to engage with a brand that offers personalized experiences. You can address them by their names, segregate them as per their behavior, and hit all the relevant chords to win their trust. In no time, you’ll realize that you have a loyal community of subscribers who care for your brand because you care for them.
You have a lot of considerations as a small business owner. Cost is surely one of them. But you don’t have to worry about hefty investments when you embrace online marketing for your venture.
Digital marketing ensures there’s no wastage of money and the promotional campaigns are always targeted towards a particular section of the audience. You need to craft engaging content for the social media posts, blogs, etc., to spread brand awareness.
Once people understand what you do and why you do it, you can make efforts to score conversions with the appropriate usage of CTAs (call-to-actions). The process doesn’t require large initial investments and you have the flexibility to increase or curb down the expenses as per business requirements.
The best part about online marketing is its approach. You come across several aspects like lead generation, nurturing, etc., but all of them channel the results towards your goal. There are different funnels for sales, conversions, or simply encouraging the user to take the desired action.
According to Word Stream, the best websites have a conversion rate of around 11%. Keep this figure as the benchmark and make dedicated efforts to improve the lead quality, landing pages, and more to boost the conversions.
Even if you don’t secure a customer, you still have a chance to make the visitor your subscriber and gather user data. This data can be used in other types of online marketing strategies like email marketing.
You can engage in different types of online marketing activities. The part is that all of them are monitored throughout and you can evaluate their performance with a few clicks. In fact, many digital marketing strategies have a set of established KPIs that help you measure their efficiency on proven grounds.
Be it a paid-ad campaign or the SEO performance of your blog posts – everything’s traceable in online marketing. You can modify your strategies, upgrade your tools, etc., with the help of this data. So, digital marketing can be your best friend if you like to make educated decisions based on research and information.
The benefits of online marketing go further beyond the points we have discussed. This form of marketing allows you to engage with the audience, personalize the marketing campaigns, and is cost-effective. Each step brings you closer to scoring a conversion and you have the power to measure the performance of each online marketing campaign.
What importance does online marketing hold for your business? Do let us know in the comments section.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.