You may have a great product and your business may have already started taking off.
But until you can sell that product efficiently, your revenue will be limited. To generate revenue, you first need to generate buzz about your brand. And you need to start getting leads.
Lead generation is the part where things start getting tricky. You need to ensure that you get high-quality leads which can easily be converted. Until and unless you can generate high-quality leads, you can’t take your business to the next level.
This is why lead generation is a critical step to scale your business and increase revenue. This article will show you some easy-to-implement lead generation tactics that will help you increase your revenue.
Before you get started with lead generation, you need to first define an audience for your brand. This is because you need to ensure that all of your marketing efforts bear fruit. If you don’t target the right people, they may not respond well to your marketing. This can harm your lead generation efforts.
Instead, if you show your content to relevant people, they may end up becoming strong leads. This is why it is essential that you define your audience before starting off.
To define your audience, you need to come up with a customer persona. This should be based on their locations, behaviors, demographics, and interests. Based on the customer persona, you can build your target audience.
All of your content and marketing efforts should then be focused on this group. For example, if you’re selling women’s clothing, you need to exclude men from your targeting. If your business serves a limited area, you need to target only the women in that area.
To earn the trust of your customers, you need to ensure that you blog regularly and create high-quality content. The content should be engaging and it should have some variety to keep things fresh.
You can create how-tos, expert round-ups, and even a special blog series to engage your readers. Take the brain training platform Solitaired as an example. They worked with experts to write about how games can help with cognitive improvement, and also produced some of the best strategy guides for classic games. It is only when people trust your brand that they will be willing to give away their information. Lead generation tactics such as this one can be implemented by every brand , no matter how big.
Social media has become an important platform for marketing. You simply cannot afford to ignore social media as a brand. It gives you the opportunity to connect to billions of users and get your brand in front of them.
For this reason, there are loads of social media lead generation tactics out there. Try repurposing your old content and sharing it on social media or sharing links to your landing page.
You can even reduce cart abandonment by remarketing your products on social media to those who’ve already shown interest in them. You can even build lookalike audiences and showcase your products to them.
There is so much you can do through social media that it has become a major driver of traffic to websites. In fact, Facebook alone drove 18% of all web traffic to websites in 2018. You can harness this power of social media to generate leads for your brand too. You can’t deny the power of visuals in attracting the attention of the target audience. It goes without saying - Display ads are better than the text-based counterparts. However, the challenge is staying relevant to different audience cohorts and cruising past the curse of banner blindness.
It’s a challenge to every creative and performance marketer to drive leads through display ads without proper context of target audience pain point. The lack of resources and technology hampers the effort in driving awareness that could result in quality leads over time. With enhanced creative capacity teams can achieve just that.
A landing page is the page where visitors are prompted to give their information to you. This is why you need to optimize this page to get the best results possible. You need to be clear in your goal about what you expect from your landing page.
The first step to optimizing your landing page should be to optimize your headline. It appears in bold and is large in size so you need to make sure it is powerful. It should catch people’s attention and make them want to give you their information. Try keeping it short and concise.
The next important thing is your on-page content. This content needs to be well-written and should be convincing. It should encourage visitors to try out your product or give you their information.
For this, you need to make sure that your content flows well to keep the readers engaged. The content should be divided into sub-headings so it’s easier to read and the information is easier to process.
The landing page should also have images and videos that clearly depict your products and services. These can catch the attention of the visitors and can help improve your lead generation. However, do keep in mind that they shouldn’t increase the page load time, which can spoil the user experience.
Lastly, and most importantly, you should use a relevant call-to-action (CTA) on the page. It should be located in a prime location on the page where it can be easily visible to the eye.
If you can implement these lead generation tactics well, they will help you get more leads.
Online reviews are an extremely important tool for building trust in your business. According to BrightLocal, as many as 97% of people search for local businesses online.
Additionally, 73% of consumers trust a business if they see positive reviews online. The same study showed that nearly 68% of customers were willing to write a review if they were asked.
Image via BrightLocal
When people start trusting your business, they will be more likely to give you their contact information. And if you can get your customers to write reviews about your brand, you can boost your brand’s image. This leaves a good impression on potential customers, who may turn into leads.
With such lead generation tactics, you can not only get more leads but build relationships with your customers. This can help boost your sales and revenue along with customer retention rates.
Influencer marketing is a great way to generate leads and boost revenue. You can collaborate with popular social media icons and get them to review your products. When their followers see them endorsing your brand, they may be prompted to purchase from your brand too.
Influencers need not be limited to social media influencers. They could be bloggers who have a good fan-following on their blogs or journalists for reputable publications.
You need to find influencers who write regularly in your niche and have high levels of engagement on their posts. It is only then that your campaign will see a good lead generation rate.
The best part about influencer marketing is that it is pretty affordable too. In fact, a survey by Bloglovin’ found that 84% of micro-influencers charged less than $250 per sponsored post on Instagram.
Image via BlogLovin’
You can ask the influencers to write an honest review of your products and include a call-to-action. This CTA can link to your landing page where the users can easily give their information.
If you’re using influencer marketing on social media, you could even boost your influencer’s posts. You can target this post to your audience by using Facebook’s Branded Content tool. This way, you’ll be able to reach more people and generate even more leads.
Such lead generation tactics can be further optimized by using your influencer’s reviews as testimonials. This way, you’ll be able to appeal to your existing audience and the influencer’s audience.
Live chat not only enhances the customer experience but even helps with lead generation. You can use live chat support and automation platforms like Intercom to engage visitors on your website and identify leads. It is an easy method of getting contact details of consumers too. From the consumer’s perspective, it gives them an immediate solution to their queries.
For the brand, it means higher levels of customer satisfaction and even improved conversion rates. Live chats usually ask for the details of the customer before connecting to the agent. This form ideally collects the consumer’s name, email address, and phone number.
Generally, the consumer will easily enter their details so that they can get connected to the agent. This can help you with the follow-ups and you can include them in your lead generation efforts.
Live support should ideally be available throughout the day. This is because 24×7 live support can get you more leads as your website might have visitors throughout the day.
Twitter has made it easier for brands to generate leads from their platform. You no longer need to get your users to click on a link and take them to your landing page. All of this hassle is circumvented by the lead generation cards.
Image via Twitter Review this online business tool- Kartra, and get practical tips to grow your business.
By creating these cards, you can make all your content accessible right on the cards. This way, people have to simply enter all the required details on Twitter itself. Such lead generation tactics can greatly impact your lead generation rates.
You can use your network of subscribers to generate further leads. To do so, you can insert social media sharing buttons in your newsletters. Then you can then encourage these subscribers to share the newsletter with their network. Also, you can find and verify their real email and phone number using tools like- Aeroleads to get real leads. It can also be integrated with various Email Marketing softwares for better and wider reach.
Image via Gmail
This will prompt them to follow your emails further. And if they share the newsletter, you may get more leads. You don’t need to do anything fancy here. You can simply insert a call-to-action that encourages them to share the newsletter and social sharing buttons to make the job easier.
You can run contests to not only generate buzz about your brand but also to generate leads. Such lead generation tactics can get people to easily give up their information. This is mainly because people love freebies.
All you need to do is offer prizes and spread the word about the contest. You could get people to submit their photos, write some taglines, participate in quizzes, and more. You can use your imagination to come up with different types of contests.
To register for the contests, people will need to give you their name, email address, or phone numbers. You could even offer a discount to those who register for the contests. This can help you get amore active leads.
Image via Sephora
Recently, Sephora launched a quiz contest that offered $400 worth of their products to the winners. To register for this, people needed to part with some basic contact information. This could get Sephora thousands of leads.
To boost your lead generation even further, you could implement affiliate marketing. You can have affiliates send traffic to your landing page from their own websites. In return, you can give them a commission based on the number of leads or sales they generate.
You could even hire affiliates to drive conversions and boost your revenue. Affiliates can easily bring traffic to your landing page. And if they are well-targeted, they can be inexpensive too. This is mainly because it is a result-oriented method of marketing. It only works on commission basis.
So if your affiliates work more effectively, they will get higher commissions. This works as a great incentive for them. And for you, it gets you a higher number of leads. Such lead generation tactics are cost-effective too since you’ll only be paying for results.
Lead generation may seem like an uphill task but it is essential if you want to drive revenue. If you can implement these lead generation tactics well, you’ll be well on your way to getting higher revenue. In the end, it all comes down to how efficiently you can get users to give you their information.
Do you have any questions related to the lead generation tactics mentioned above? If so, do let us know in the comments section below. We’ll try our very best to answer them for you.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.