The 7 Most Effective B2B Strategies to Promote Content

The 7 Most Effective B2B Strategies to Promote Content

Novnish Ramesh 07/06/2020 11
The 7 Most Effective B2B Strategies to Promote Content

Have you ever created content but are not getting traffic? 

I see a lot of companies fail at content marketing. They think that once they create content and publish it their job is done and conversions will come rolling in.

Heads up: Unless you’re incredibly lucky or you’re the most famous person in the world, if you don’t put in the effort and promote your content, nothing is going to happen.

Content without promotion is like link building without links or creating a landing page without a call to action or a head without a body.

That’s why promotion should take equal focus with creation.

Here are 7 tried and true content promotion strategies that will drive traffic to your content. 

1. Send an Email Broadcast

Content - Send an email broadcast

2. Engage With Your Community

Content - Engage with your community

3. Pay to Promote

Content - Pay to promote

4. Reach Out On Social Media

Content - Reach out on social media

5. Connect With Influencers

Content - Connect with influencers

6. Ask To Include Your Content

Content - Ask to include your content

7. Write For Others

Content - write for others

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  • Katy Hemmings

    Email marketing still works !

  • Novnish

    In reply to: Katy Hemmings

    Hi Katy,

    Email marketing still ranks among the best strategy indeed

  • Scott Andrews

    Thanks for the info

  • Novnish

    In reply to: Scott Andrews

    Cheers Scott

  • Robert Wilson

    Social media is underrated. Many content creators forget to share their posts there.

  • Novnish

    In reply to: Robert Wilson

    Hey Robert

    Absolutely the reach is so huge on social media that you should never ignore it

  • Robert Wilson

    In reply to: Novnish

    Thank you for replying to my comment. You made my day.

  • Craig Duncan

    Facebook is the best for paid promotion.

  • Novnish

    In reply to: Craig Duncan

    Hi Craig,

    Yup, especially if you use videos and retarget

  • Reece B

    Great insight, appreciated.

  • Novnish Ramesh

    In reply to: Reece B

    Hi Reece,

    Cheers for the appreaciation

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Novnish Ramesh

Marketing Expert

Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.

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