Have you ever created content but are not getting traffic?
I see a lot of companies fail at content marketing. They think that once they create content and publish it their job is done and conversions will come rolling in.
Heads up: Unless you’re incredibly lucky or you’re the most famous person in the world, if you don’t put in the effort and promote your content, nothing is going to happen.
Content without promotion is like link building without links or creating a landing page without a call to action or a head without a body.
That’s why promotion should take equal focus with creation.
Here are 7 tried and true content promotion strategies that will drive traffic to your content.
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.