Orchestrating a successful brand launch rests on the shoulders of your launch strategy.
If you haven’t put in the required efforts into planning or execution, don’t have high hopes from the launch event. You need to take care of branding, marketing, sales, and whatnot to set high standards for your brand in the marketplace.
The importance of branding goes beyond the realms of an impressive logo design and business website. It shapes your brand’s personality, builds trust, enhances credibility, and eventually takes care of the conversions too. If you integrate it correctly with your brand launch, the response you’ll get will go beyond your expectations.
Here’s a step-wise brand launch strategy for you to plan yours like a pro:
Planning is critical because it’s this phase where you can brainstorm on various branding design ideas alongside your team. It’s a new chapter in your life, and you don’t want to rush anything just for the sake of saving a few hours. Plan rigorously with your team and ensure that all the external members involved are also on the same page.
Finalize a launch date and decide the platform where you want to unveil your brand to the public. You also need to upgrade your website’s performance as it’ll observe a surge in web traffic post the successful launching of your brand.
You need to have a clear idea of who your consumers are to have a strategic impact in the marketplace. Deep-dive into various audience segments to understand consumer demographics and then formulate a curated list of consumers.
The message you deliver on the launch day, the script you create, and the tonality it has – all depend on your target audience. You can keep it friendly and casual for millennials and gen X while it needs to be highly professional if you’re targeting investors and high-value clients.
Brand launch is a special occasion for you and the members involved. But, it doesn’t take away the fact that it’s not the same for your audience, which is used to seeing new brands enter the market. Therefore, effective communication is your only chance to produce something extraordinary out of the ordinary.
Frame your brand story in such a way that it instantly connects to the audience. Tell them about the values you worship, the struggle you have been through, and the change you want to bring. The overall communications plan will include end-to-end content delivery beginning from brand introduction pamphlets and leading to CTA-oriented emails, personalized messages, etc.
Branding for a small business isn’t as luxurious and hassle-free as for the market leaders with hefty marketing budgets. You need to pick-and-choose from the various available channels to take care of the monetary front too. Ensure that your marketing collaterals and brand awareness efforts reach your audience in all channels where they’re active as per your research.
Ideally, you should never miss out on social media, email marketing, paid ads, and other related strategies as these are cost-effective and guarantee a positive ROI. It’s a good practice to prepare descriptive FAQs so that the customers don’t have any confusion or misconception about your brand.
Launching a brand is a stiff task, and maintaining its sustainability is a level next to that. The competition is fierce, and only the best ones can have a fair share in the market. So, never put your foot off the accelerator and continue to strive towards perfection. Be it your service or product, your business website, or the content you share – everything needs to be top-notch.
Don’t shy away from introducing any new branding design ideas that you think will positively impact your brand’s performance. Keep analyzing your campaigns and modify the ones that you feel aren’t performing as per the expectation.
You need to have a unique identity and creative ideas for your brand launch, and that’s why branding is important. You need to plan about the launch event with your team and gather data about your target audience well in advance. This will help you craft an effective communications plan for your brand’s journey.
Don’t miss out on any chance to utilize a digital channel for your brand’s growth and continue to bring in improvements for your venture’s betterment.
What does your brand launch strategy look like? Let us know in the comments section.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.