Are you looking for some interesting and successful marketing strategy examples to get inspiration from?
Well, this is the right place for that. It’s always beneficial to be aware of what marketing strategies other brands have been executing to be in the trends. Maybe you’d get an idea that might work for your brand as well.
So, without any further ado, let’s have a look at the top 5 brands of 2021 and what you can learn from them.
Amazon is one of the most recognizable brands in the world as it occupies and serves more global regions than any other multinational organization. It may sound difficult to do branding for a store that sells almost everything, but amazon has managed to do that quite well! In fact, the name ‘Amazon’ has become synonymous with shopping.
Though your brand might be in the early stages of its positioning, there are still a few important lessons that you can learn from Amazon. One of them is to take public relations seriously. Do you do press releases for the launch of new products, for new hires, promotions, or major projects? If not, then you are missing out on so many important things that can help you boost your brand image and positioning in the market, just like Amazon. Certainly, Amazon wasn’t very aggressive with the media relations in the early stages, but of course, they built a relationship with their public, and that has always been central to the Amazon brand.
Well, one more thing that amazon uses the most to its advantage is the E-mails. For example, if you order a few books, the Amazon system will build a profile of your tastes and send you a personalized email informing you about the new book releases. This strategy works as a perfect one-to-one relationship building and that’s how they build brand loyalty.
The world’s largest technology company, Apple is well known for its design and utility which indeed is one of many reasons for its success and definitely gives it a competitive advantage. But there are other branding strategies that make Apple a strong brand.
Apple focuses more on its Unique Value Proposition, which is one of its strongest competitive advantages. Apple does not see its products as competition. While other companies focus on one out-of-the-box feature, Apple always focuses on the product as a whole and that sells. It also understands that more isn’t always better. You can actually look up to Apple’s designing standards when it comes to brand design examples. They go for a simpler approach in almost everything, be it product design, ad copies, website, and use of simple and direct words. This really helps the customers understand what they want to sell without any confusion. Both these factors do keep the cost of their products high but then people are always ready to pay for them. No matter what industry or niche you may be in, you can also implement this strategy for your brand.
From an online DVD rental to being the streaming media giant, Netflix has been around for over 22 years now. It is not only just a streaming platform but now has become a producer of original content as well. When so many brands were struggling to survive the pandemic, Netflix thrived to help the homebound throughout the lockdowns which led it to cross 200 million paid subscribers in 2020.
When it comes to branding, Netflix is always a trendsetter. Traditionally, people had to wait to watch their favorite shows on TV channels at a specific time. Netflix introduced a completely new trend of delivering video streaming services so viewers can choose to watch their favorite shows as per their demand. From the beginning until now, Netflix has always been two steps ahead when it comes to understanding its consumers’ needs. The brand is admired for providing personalized services, which keeps the customers hooked to it. From personalized content to emails and in-product messages, Netflix proves to be supremely customer-oriented. Not only this, but its minimalistic design, highlights of content, and mini trailers are also what help in selling the content.
It’s not limited to that. Netflix is also known for producing witty content on its social media channels as well to keep its customers entertained all the time. It puts across witty polls, IGTV series like “What’s Streaming”, talk shorts with movie and tv series characters to behind the scenes, and much more. Netflix definitely knows how to keep its audience hooked to not only the platform but its social media channels as well. The best part, they know how to maintain consistency with their brand identity design. When you check out the platform and their social media pages, they have maintained the same vibe. That seems to be working super well for them when it comes to branding.
When it comes to marketing, Zomato is in the spotlight for its quirky and witty social media meme posts. They drove a lot of appreciation and engagement on their pages. The funny posts are created in a way to keep its audience entertained and inspire them to order the food at the same time. Zomato also has been super creative on Twitter as well, coming up with campaigns that set them apart from their rivals. It has the best brand voice in 2020.
Furthermore, Zomato once used an email marketing strategy to create a resume for all-time favorite food items. Here, the brand typically used phrases related to the food like “curryculum Vitae of Biryani” and replaced “hire now” with “order now,”. Without doubts, those were pretty tempting and unique email templates, loved by almost everyone.
Video conferencing has been around for years now. In the past decade, the cameras being built into our desktops and mobile devices encouraged companies to use services like Skype, Google Hangouts or Apple facetime for team meetings. Then came Zoom in 2013. It was not very well established but soon became the choice of schools, companies, people in general for group socializing. It became a verb for video conferencing just like google did for searching on the internet.
During the pandemic, the kids and educators were looking for a reliable, easy-to-use video conferencing platform for online education. Zoom understood the need and quickly stepped up the game, offering free access to educators. This created a fast and easy solution for schools and coaching centers to conduct live online classes. Zoom leveraged the pandemic to their success, helping employees retain their jobs, keeping people connected, and helping students continue their education.
According to zoom’s research 45 minutes is an ideal time for a video conference. Hence, it decided to offer free access to its premium video conferencing features for everyone to use, up to 40 minutes. This encouraged everyone around the globe to try out the product, which would not be possible without a freemium model. In a survey, 70% of the online shoppers trust the reviews from other consumers on the website. Also, 92% of consumers said that they trust recommendations from friends and family. Word of mouth spread and its freemium strategy helped to retain most of its free users and turn them into paid users.
When it comes to branding there is so much to learn from the global brands. You can try out these tested marketing strategies with your own twist to help your brand skyrocket to success. Branding isn’t always a one-person job. It is advised to seek help from a professional brand design company or a brand identity design services provider and have a dedicated marketing team.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.