Comments (8)
Stephen Kendrick
I can totally relate to everything you said.
Owen Daniels
This is brilliant
Ray Upton
Wow, thank you so much for sharing this was exactly what I was looking for.
David Mcloughlin
Great tips ! Your visuals are on point !
Why is it Important to Align your Content Marketing Strategy to Buyer's Journey
Why is it Important to Align your Content Marketing Strategy to Buyer's Journey
11/06/2020 8
As a business what kind of content should I press and why is it important?
I recently spoke with a business leader who had trouble implementing his content marketing strategy and that the results were not in line with his expectations.
So I asked him what is your content market strategy ? He said we are very focused on our blog. We regularly write blog posts and share them on social media.
You see, most people operate under the notion that by pushing some blog articles or a whitepaper or post on social media and think it will generate leads for them.
As a business you need to analyze the buyer’s journey, which consists of different stages a customer goes through leading up their purchase.
There are a few variations of what the buyer’s journey looks like, but the 3 main stages are:
♦️ 1. Awareness
♦️ 2. Consideration
♦️ 3. Decision
The challenge is to deliver content that engages consumers according to their needs.
Let's take a look at some types of content you can create for each stage of the buyer’s journey and why.
STAGE 1 - AWARENESS
Awareness Stage Content Types
STAGE 2 - CONSIDERATION
Consideration Stage Content Types
STAGE 3 - DECISION
Decision Stage Content Types
Benefits of Aligning Your Content Marketing Strategy to Buyer's Journey
Novnish Ramesh
Marketing Expert
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.
Trending
1 Dealing With Toxic Managers in a Hybrid Workplace
Felix Yim2 Is a Trademark Attorney the Same as a Patent Attorney?
Daniel Hall3 Do You Want to Increase Customer Loyalty? AI to the Rescue
Naveen Joshi4 How Gamification Is Allowing Airlines to Up Their Game
Naveen Joshi5 How to Hire the Right Talent for Your Team
John Eades
Related articles
BBN Times connects decision makers to you. Experts in their fields, worth listening to, are the ones who write our articles. We believe these are the real commentators of the future. We quickly and accurately deliver serious information around the world. BBN Times provides its readers human expertise to find trusted answers by providing a platform and a voice to anyone willing to know more about the latest trends. Stay tuned, the revolution has begun.
Leave your comments
Post comment as a guest