As a business what kind of content should I press and why is it important?
I recently spoke with a business leader who had trouble implementing his content marketing strategy and that the results were not in line with his expectations.
So I asked him what is your content market strategy ? He said we are very focused on our blog. We regularly write blog posts and share them on social media.
You see, most people operate under the notion that by pushing some blog articles or a whitepaper or post on social media and think it will generate leads for them.
As a business you need to analyze the buyer’s journey, which consists of different stages a customer goes through leading up their purchase.
There are a few variations of what the buyer’s journey looks like, but the 3 main stages are:
♦️ 1. Awareness
♦️ 2. Consideration
♦️ 3. Decision
The challenge is to deliver content that engages consumers according to their needs.
Let's take a look at some types of content you can create for each stage of the buyer’s journey and why.
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.