Digital Marketing is the fuel that drives business growth. The role of digital marketing in today’s era cannot be overlooked. With each passing day, the digital marketing space is experiencing new opportunities. Digital marketing is a powerful platform for any business, whether it is well-established or just a startup.
For some business owners, Digital marketing is an easy task. For others, it is tedious.
However, digital marketing is not so successful if you are targeting the wrong audience. So all in all, digital marketing will be fruitful for your business if you have a well-structured marketing campaign that targets your potential customers and conveys the right message at the right time.
Here are some of the benefits of using digital marketing for your small business:
In this era where users are dependent on the Internet and technology for every single task, it seems that digital marketing is the biggest opportunity for any small business owner to build recognition and authority for their business.
Unlike traditional marketing methods where you can reach out to only local users, digital marketing gives your business a global recognition. Through the right digital and social media strategy, you can expand your business over geographical boundaries.
Digital marketing is more cost effective than traditional marketing. Marketing and advertising in magazines, televisions and radios cost much more than digital marketing and fails to target a niche audience. Small businesses that have very few resources can easily use digital marketing services like “SEO, link building, social media marketing” to grow their business online.
Digital marketing services are very economical for small business owners when compared to traditional marketing methods that have a low return on investment. For businesses that have minimum budgets and resources, digital marketing is ideal.
Time is money and we bet you agree with us! Instead of wasting your time on reaching out to customers who are not interested in your business services, you can reach out to niche specific audience with the help of online marketing tools and analytics, which was not possible in traditional marketing methods.
Digital marketing lets businesses to reach out to a huge audience in one go. The success of a business depends on how users respond to your services or products. Hence, reaching out to the right audience who are in need of your business services is important and can be easily done through digital marketing.
Small and medium enterprises that use digital marketing have 4 times better chance of expanding their business. According to reports, Digital marketing brings in 10 times more leads than traditional marketing methods, having a huge impact on the revenue generated. Organizations with digital marketing strategies have 2.8 times better revenue generation.
The number of leads generated and revenue generation by a business are co-dependent which determine the overall business growth.
As a keen marketer or small business owner, answer these questions:
Knowing the pain points of your target audience can make your business one of your user’s favourites. Promoting your business at a time when your users are most active can increase the chance of your business growing. This is where the online marketing tools help in knowing the deep insights about the target audience.
However, as far as small businesses are concerned, their budget being limited they cannot avail the paid version of every other marketing tool. In such a case the owner needs to prioritize the important tools which your business desperately needs. This is where well-established businesses have an edge over small businesses. Large businesses that are well established can easily purchase the marketing tools.
By now, we hope you understand the importance and the role of digital marketing in the success of a small business.
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Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.