Dominic Monkhouse is a proven architect of business growth with a demonstrable track record. As managing director, he scaled two UK technology companies from zero revenue to £30 million in five years. Since 2014, Dominic has worked as a CEO and executive team coach, helping ambitious CEOs and their leadership teams reach their full potential and achieve sustainable growth. He is the host of “The Melting Pot with Dominic Monkhouse” where he talks with some extraordinary thought leaders, fellow business authors, and CEOs to absorb their wisdom. Dominic is the author of F**K PLAN B: How to scale your technology business faster and achieve plan A, an exciting blueprint for cultural change and business transformation.
Creating a buzz. Getting people talking. Doing something remarkable. This is what you want for your business. In a world where 90% of purchase decisions are influenced by word of mouth, you need something that sparks conversation and galvanises action. You need a ‘talk trigger’.
You’re an ambitious CEO with your sights set on growth. You want to scale-up and have a plan to get there. Before you undo the ropes and cast off, there’s one last Rockefeller Habit to consider. The tenth and final Habit in the execution framework designed by Verne Harnish centres on office environment. And, specifically, whether your staff are surrounded by visible reminders of your plans and performance.
Motivation and engagement – the holy grails of any business. With productivity levels languishing in the UK, companies need to get real about this. Just a few, well-chosen initiatives can make all the difference, unlocking up to 40% more effort in every employee. And certainly, if you’re looking to scale-up, you need to get fanatical about driving up engagement.
There’s no doubt about it. Scaling-up is hard work. It requires a sea change in management thinking and a whole new set of skills. It’s as much about mindset as it is about actions and the learning curve can be pretty steep.
Here’s a challenge for you. Tomorrow, ask your staff to describe your company strategy. Could they do this quickly and accurately? If the answer’s yes, congratulations! You’ve nailed one of the Rockefeller Habits, meaning you’re more likely to achieve the growth you crave. If the answer’s no, you’re not alone. Many of the businesses I coach are vague about their direction of travel and this communicates itself to staff.
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