James Calder Digital Expert

James is the Marketing Director at StratIS. He was named Top Voice on LinkedIn in 2015, and the number two voice in healthcare from more than 2 million bloggers on the platform. He was the creator of the Seinfeld Birthday Project, which went internationally viral, received more than 1 million YouTube views, and was featured in hundreds of newspapers, blogs, TV shows and radio programs. He also co-founded TAP Social Media, a boutique-marketing agency located in Philadelphia, PA. James holds a B.A. in Mass Communication from Bloomsburg University of Pennsylvania.


Apartments Are Much Smarter Than You May Think

Technology changes how things are built. Single family homes used to have the monopoly on smart home products.


How To Switch Careers At Any Age

This week, I celebrate an anniversary of the launch of my second career. A Facebook memory from March 1, 2012 caught my attention earlier in the week. On that day six years ago, I parted ways with a company where I no longer wished to be employed.


5 Ways To Have Lean and Agile Marketing

I have been the director of marketing at STRATIS for more than a year and a half. In that time we have done a lot with a relatively low budget. I was recently reflecting on all of the amazing things our team has accomplished in a short time. From keynotes in Singapore, a complete rebranding, exhibiting at SXSW, launching a new website and resident mobile app, winning the OPTECH Launchpad competition, being featured in national publications, starting conversations with major players, and so much more.


What You Still Have Wrong About LinkedIn

If it is not evident, I am a huge fan of LinkedIn. And not just because they named me one of the top voices using the platform in 2017. LinkedIn has been the most powerful tool I have been able to use in my career. I truly believe that if you are not using it you are missing out. Here are some things that you may want to rethink when it comes to using the platform to benefit yourself.


Why The IoT and Axe Throwing Are Similar

A couple of weeks ago, I did something fun and different. A group of friends and I went axe throwing at a place called Urban Axes in Philadelphia. It is pretty freaking cool and highly recommended. Set up in an old warehouse in Kensington, there are a bunch of lanes similar to a bowling alley but with chain link protective fences to cut down on decapitations. As we flung hatchets through the air towards a fixed point, my mind naturally drifted to finding comparisons with the Internet of Things (IoT).

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