James is the Marketing Director at StratIS. He was named Top Voice on LinkedIn in 2015, and the number two voice in healthcare from more than 2 million bloggers on the platform. He was the creator of the Seinfeld Birthday Project, which went internationally viral, received more than 1 million YouTube views, and was featured in hundreds of newspapers, blogs, TV shows and radio programs. He also co-founded TAP Social Media, a boutique-marketing agency located in Philadelphia, PA. James holds a B.A. in Mass Communication from Bloomsburg University of Pennsylvania.
As we start a new year, I have been thinking about a topic that often is in my brain, ROI. For most of my career in marketing I have been challenged with proving direct ROI to specific marketing efforts. While I believe proving return on investment is important, it is not always possible to prove direct singular ROI that is traceable or immediately traceable.
I went to college in Northeast Pennsylvania where I discovered a lot of weird things. One of them was a store called Arcus Brothers. While in college a couple of friends were walking by and got conned into helping move mattresses into this dumpy old warehouse that looked like a pawn shop.
In terms of advances in marketing 2018 will be known for the live stream. Any person or brand can Go Live within seconds and let’s just take a moment to realize how amazing that is.
I have been a vocal fanboy of serial entrepreneur Gary Vaynerchuk since 2011 when I read my favorite book the Thank You Economy. Pause here, that book changed my life! I recently heard Gary is looking for stories about how his first major book “Crush It” has changed lives for a new book called “Crushed It.” I realize that he is looking for stories of major scaling of businesses, but I think my story is as equally important.
We live in the digital revolution and small acts of kindness land huge in this cruel world. Every single celebrity is not doing enough. They can do good things at the same time as helping their personal brands and leaving a great impact on society.
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