Have You Been Sold a Just So Story?
Are you sitting comfortably? Then I’ll begin. For thousands of years people have used stories to entertain, educate and inform. Stories contain powerful metaphors and images that have a profound effect on how we view the world. And more and more people have been stressing the importance of storytelling in business – whether that be in pitching for business, making a presentation or selling yourself.
- 05/12/2019
- 5
The Side Effects of Social Media Usage: FOMO
You’ll have all heard the word “FOMO.” It’s becoming pretty popular in most people’s vernacular and it happens to pretty much everyone. It’s the fear of missing out and according to many people, social media is exacerbating the feeling even more.
- 05/12/2019
- 6
Lessons From Japan’s Monetary Experiment
A recent article in the Financial Times, “Abenomics provides a lesson for the rich world“, mentioned that the experiment started by prime minister Shinzo Abe in the early 2010s should serve as an important warning for rich countries. Unfortunately, the article’s “lessons” were rather disappointing. These were mainly that the central bank can do a lot more than the ECB and the Fed are doing, and that Japan is not doing so badly. I disagree.
- 04/12/2019
- 6
Dispelling 10 Myths about Augmented Reality
As augmented reality (AR) makes transitions from being a fancy concept to a technology being used in the real world, there are a number of myths about AR arising among businesses as well as the general public.
- 04/12/2019
- 5
Why You Need a LinkedIn Marketing Strategy
500 million users! 61 million Influencers! 40 million decision-makers! Not very Huge? Isn’t it? Let us now look at these numbers like this. These are those users who actually mean business. They are not there for social networking. High-level executives of organizations, entrepreneurs, CEOs, media experts, business tycoons, best business analysts, etc. You name it and have them there.
- 04/12/2019
- 5
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