Technology and Content Marketing
Personalized marketing or one to one marketing has taken the world by storm, and hyper-personalization is now the expected, even demanded norm, especially by millennia and generation Z.
- 28/05/2018
- 4
Three Content Marketing Predictions For 2018
From being just a buzzword in 2011, content marketing has become the number one priority for the marketing department in 2017 and accounts for 26% of a marketers' entire budget.
- 09/05/2018
- 3
A Universal Basic Allowance for all Moms
I was in mumbai recently attending the #ETwomensforum where we had industry experts, thought leaders, inspiring women share their perspectives on what it takes to make a real change to #genderequality at the work place and thereby create a sustained pool of #womenleaders who can become CXOs in the future in their respective organizations.
- 26/03/2018
- 5
5 Ways Corporate Blogging Helps You Stay Ahead
The advent of blogging has proven that firms have finally realised that marketing is more than a social activity. Being an active blogger pays in the social media era. Businesses that blog get 67% more leads than those that never blogged.
- 16/03/2018
- 5
Gender Diversity in the Workplace
A recent research by Pink Ladder shows that over 90% women professionals in India aspire to become CXOs but in reality, that number stands at a meagre 1.5%! Focusing on diversity in the workplace that really works, is the need of the hour to build a more gender equal workplace.
- 13/01/2018
- 10
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