Karthik is the Co-Founder of Pink Ladder and Founder & Director of ThoughtStarters. He has over a decade of experience in branding, communication strategy, executive communication & thought leadership marketing, human resource and operations management. He has been instrumental in creating many award winning programs for leading brands like MeritTrac-India's largest Skills Assessment Company, Wipro Technologies and Accenture. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles in international journals & has been a guest speaker at many Ivy League Universities globally. He is a serial entrepreneur, always on the look out for the next big idea! Karthik has a Bachelor's Degree in Computer Science from Bangalore University and an MBA in Marketing & Finance from IIPM Bangalore.
Your organization has many subject matter experts — now is the ideal time to begin bundling this expertise into thought leadership.
Content marketing during the pandemic era is characterized by swift changes in strategy and how quickly brands could adapt.
Research shows that 9 in 10 B2B decision-makers seek to develop thought leadership.
According to recent research by Edelman, over 88% of B2B decision-maker's perception of a brand is influenced by the thought leadership a brand demonstrates and it accounts for an estimated 48% of their purchasing decisions as well.
2022 is bringing exciting possibilities in content marketing.