Karthik Nagendra Digital Expert

Karthik is the Co-Founder of Pink Ladder and Founder & Director of ThoughtStarters. He has over a decade of experience in branding, communication strategy, executive communication & thought leadership marketing, human resource and operations management. He has been instrumental in creating many award winning programs for leading brands like MeritTrac-India's largest Skills Assessment Company, Wipro Technologies and Accenture. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles in international journals & has been a guest speaker at many Ivy League Universities globally. He is a serial entrepreneur, always on the look out for the next big idea! Karthik has a Bachelor's Degree in Computer Science from Bangalore University and an MBA in Marketing & Finance from IIPM Bangalore.

 
Content Marketing: Too Much Content or Too Little Content?

Content Marketing: Too Much Content or Too Little Content?

Content marketing during the pandemic era is characterized by swift changes in strategy and how quickly brands could adapt.

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How to Grow your Business with Thought Leadership in 3 Easy Steps

How to Grow Your Business with Thought Leadership in 3 Easy Steps

Research shows that 9 in 10 B2B decision-makers seek to develop thought leadership.

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How to Win Clients and Influence Markets with Thought Leadership

How to Win Clients and Influence Markets with Thought Leadership

According to recent research by Edelman, over 88% of B2B decision-maker's perception of a brand is influenced by the thought leadership a brand demonstrates and it accounts for an estimated 48% of their purchasing decisions as well.

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Content Marketing in 2022: Old School In A New World

Content Marketing in 2022: Old School In A New World

2022 is bringing exciting possibilities in content marketing.

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5 B2B Content Marketing Trends for 2022

5 B2B Content Marketing Trends for 2022

B2B content marketing is an evolving and dynamic field with changes in consumer behaviour, algorithms, formats and data analytics.

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