Phil Rowley Marketing Expert

Phil is a Global Innovation Director, Media Futurist & Conference Speaker with 18 years’ experience from London, Dublin & Auckland. His key skills are evangelising about the future, simplifying the complex, energising clients and hastening the inevitable. He is also Co-author of - and speaker for - PHD's book 'Merge | The closing gap between technology and us’. Phil holds an MA, Politics and Media from the University of Liverpool. 


Aldi is the Next Big Thing

Let’s start with three bold assertions:


Cynicism, Algorithm, Dynamism: The Future of Emotional Advertising

Recently, I was invited on stage by CNN to be part of an AdWeek Europe panel of experts. The topic: The Art & Science of Emotional Storytelling.      


6 Reasons why EdTech is the Next Big Media Opportunity for Brands

Wiser heads than our own are declaring that for the next generation “life-long learning” will be compulsory. The speed of tech acceleration demands employee skillsets must evolve at breakneck pace to keep up with the constant emergence of new disciplines and the demise of old ones. In his excellent book on our age of acceleration - Thankyou For Being Late - Thomas Friedman’s opines that future citizens cannot afford to rest on their educational laurels: Get up. Open another browser tab. Learn a new skill. Fast!

Understanding the Future of Artificial Intelligence Using Only Sci-Fi Films

Understanding the Future of Artificial Intelligence Using Only Sci-Fi Films

I’ve just finished reading the book Life 3.0 by physicist & AI philosopher Max Tegmark, where he sets out a series of possible scenarios and outcomes for humankind sharing the planet with artificial intelligence.


Why Most Brands Get VR Wrong. And How They Can Get it Right

PHD’s 2017 book Merge predicted how a handful of technologies will play a vital role in the inexorable union of man and machine over the next 20 years.

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