Preparing for Demographic Change: How Adland Needs to Rethink Its Youth Bias
As birth rates decline and life expectancy rises, the advertising industry will experience a demographic shift, in which older people outnumber the younger generation.
- 11/04/2023
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The Eco Marketing Conundrum & The Need For More Honesty
Eco marketing has a problem.
- 11/04/2023
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Once You See It, You Can't Unsee It: The Galileo Complex
I recently became fascinated with an idea: "The Galileo Complex". And once you see it, you can't unsee it.
- 26/01/2022
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Never Use This Innovation System
To paraphrase Inigo Montoya in the Princess Bride: “Innovation. You keep using that word. I do not think it means what you think it means.”
- 02/09/2021
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Are You Guilty of ‘Disinnovation’?
Are you or your clients guilty of ‘disinnovation’? It’s not a new word, but it is one that is probably not given enough prominence in the quest to drive improvement and progress.
- 03/08/2021
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