Phoenix Normand Society Expert

Phoenix is coaching and supporting American billionaires, CEOs and executive teams in tech, retail and banking for over 25 years. He also founded and created MEGA Assistant University, a revolutionary skills and mindset “boot camp” for top Executive and Personal Assistants who want to level up quickly and begin forging a mutually successful business partnership with their executives and teams. Phoenix holds a Bachelors of Arts in European Studies/Civilisation from Trinity College Dublin.


It's Time to Step Up

What defines a "great employee" now? What qualities? What results? After traveling the world for the past 16 months, listening to top Executive Assistants' stories about their managers and fellow employees I've concluded that we "workers" are a bit lost. We join companies with the best of intentions, feeling empowered and ready to assert ourselves for the benefit of our managers, the company, and yes, to feed our egos a bit with each win we're recognized for.


Trust No One in Business

One of the tenets I teach to top EAs in my classes is to trust no one in business. I've literally watched business etiquette erode for the past 26 years as a top Executive Assistant and 32 total years working for the man. Business deals used to be sealed with a handshake and the offering of one's word as collateral. Now, people actually have a strategy of saying one thing to pull you in, then switching it up last minute to shake more coins from your pockets, knowing that you've already dismissed their competitors and are solely beholden to them. That's the new norm. And personally, I find it disgusting and classless.


How to Stay Motivated

So what do you do when you’re just not feeling motivated by your job anymore? When I was younger (and dumber) I used to quit jobs the second I felt like either the learning stopped or anytime I didn’t feel motivated by the role, my surroundings, my bosses, etc. In retrospect, I left some pretty cool jobs under the assumption that there was nothing left for me there. What I’ve found is that by taking a step back, taking a deep breath, and looking at your role from a different set of eyes will actually reveal opportunities within and outside your role that may be the perfect new challenge to pursue.


Sometimes Diploma Trumps Degree

So, something that continues to chap my hide is the assumption that Executive Assistants without college degrees are in some way inferior or worse that those who do. What a hot, steaming, pile of crap right in the middle of a Boardroom table.


Dammit, Anthony.

Dude. I get it. But dammit! I always thought I would randomly run into you on the streets of NYC, invite you to lunch as a complete stranger, and you would say, "Fu** like pho?" And I'd follow you to some hole-in-the-wall restaurant 2 blocks away with poor decor, mediocre lighting, dusty black-framed photos, and the most heavenly scent of basil and chilis ever experienced by a nose.

Cookies user prefences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics