Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



Why Your Website Need a Responsive Web Design Checker

Webspace is growing by the day. Many latest reports have recorded a total of over 4 million active web users. We cannot deny the fact that the world is increasingly shifting online. And a huge rise in this is due to the humongous growth seen in mobile platforms.


Why You Need a LinkedIn Marketing Strategy

500 million users! 61 million Influencers! 40 million decision-makers! Not very Huge? Isn’t it? Let us now look at these numbers like this. These are those users who actually mean business. They are not there for social networking. High-level executives of organizations, entrepreneurs, CEOs, media experts, business tycoons, best business analysts, etc. You name it and have them there.


Blockchain: A Look into the Future of Business

The constant input of technologies has given rise to a need for businesses to continuously reconfigure their base settings. Although trusted, but sticking to outmoded business models is no longer seen as a futuristic approach. Change is no longer a luxury but a brutal truth that cannot be brushed under the rug. The way forward in this age of technological disruptions lies through them and not around them. 


Why Data Mining is Still Important in 2019

The influence of technology on the world is constantly growing. In this new age where everything is being shifted to the online sphere, data has risen as the new currency. It has become the most important asset of every organization. Hence the uses of data mining in today’s world cannot be undermined or understated.


Significance of Keyword Research Tools for your Business

If you are already into SEO and are using a content strategy that is giving jerks to your competitors, you definitely know how keywords can make a difference to your business. But, for all others, the basic truth is that content cannot survive in this ruthless online competition if you are not using keywords. Keywords? Eh! Where do you find them? Yes! Keywords are the lifeline for your content. Content these days is not just written for reading but has become a potent marketing tool. Marketers see a huge potential in the content as a great tool for attracting more traffic. So, they ensure that it is highly relevant and engaging. This means your keywords have to be well-researched and meaningful to the topic at hand.