Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



Changes to Make a Website Mobile Friendly

The Internet has become integral to our lives. It is said that every second person on this planet is online and has an internet account and this number is growing. Something that was unthinkable two decades back, is yet again unthinkable but in different contexts. Then you could not imagine how can life be dependent on mobiles and now you can’t imagine life without them.  


An Ultimate Guide to the Progressive Web Apps

If you have an interest in software, technology, web, and design it is possible that you might have come across the term Progressive Web App many times recently. Actually so much is happening around this word, that there is simply no escape from it as we progress into the last quarter of 2019. The term has witnessed a gradual and logic buildup amidst all the noise which has happened around it. Interesting it may seem that despite all that you may have also felt a difficulty around arriving at an apt definition.


Discover the Key Tips for Guest Blogging

Lets put the bitter facts first so as you chew or go further down, things become sweeter. If you think you are in business for over 3 months and have still not managed to bag 250 visitors to your blog on a daily basis, it is time you should consider guest blogging. Simply put, you should write for other sites than spending time on your own, with the ultimate aim of getting visitors to your site.


Social Media Engagement Strategy to Get Real Followers on Instagram

Instagram is not failing to surprise the marketers every passing day. The app which took shape as a simple picture sharing app has now grown by leaps and bounds over the years. Instagram growth has defied the usual forecasts and trends. Within the first 3 months of its launch, its user base had touched 1 billion. Huge! Yes and there is no stopping. It has only known growth and in this span of 9 years has reached almost 800 million users. If you are getting it right, Instagram means serious business.


Blogging Tips for Businesses

Blogging has emerged as a strong marketing tool, increasingly used by marketers to get more audience. It is an effective tool to promote products and services but also more information about any business. Website visitors are the most valuable customers often resulting in sales. Each blog is a marketing channel which supports business growth. Many small businesses have been found wondering over any potential use of blogging chiefly because they are faced with many resource and budgetary constraints. Ironical to the above fact, they often end up spending much more on not so rewarding marketing efforts.