It’s been eight years since Instagram came into being. It is a popular social media platform where people share information in the form of pictures and videos. But now it has emerged as a powerful tool for marketing and brand building. In this digital era, it’s important for every business to market its offerings on social platforms. Of all the social media sites, Instagram is the leading social networking site as of 2019.
Instagram has more than 1 billion monthly active users and 25 million business profiles. If you own a business and aren’t active on Instagram, you must quickly consider this platform as a great marketing tool. If you already have an account setup it’s high time you plan an effective marketing strategy for Instagram.
Here are some Instagram marketing secrets that will help you grow your brand:
This is the first step to consider after you have created an account. Switch your account to a business profile. This is not something difficult to do. Just go to your account settings and click on the ‘switch to business account’ option.
This feature makes it easy for your followers to contact you directly through your Instagram page. Furthermore, you can use the free Instagram tool i.e -Instagram Insights, which provides statistical data about the total impressions and reach of your posts.
If you want your marketing strategies to work well then following this step is necessary. Focus on increasing your follower base. Since the engagement of users can drive sales without followers you will struggle in generating leads for your business.
If you have recently created an account, start by following your regular customers and ask them to follow you back.
Additionally, add an Instagram badge on your website and make optimum use of other social media channels to promote your Instagram profile.
Adding content to your story is a popular way to promote your brand on Instagram these days. Post relevant story through the day, but don’t go overboard.
You can post 3-4 stories every day on Instagram. Also, make sure to check the timings of your post, as the story disappears 24 hours after it gets uploaded. Use this feature to offer discounts, run campaigns, and share stories related to your business and processes.
The main motive is to build your brand in the minds of your audience so that they are more likely to consider your offering and feel connected with your brand. This will help you to connect more with your audience.
If you are posting your content once in a month, then this is not an effective strategy. You need to post content on a daily basis. Post at least one picture daily to keep your audience updated.
If you have ample posts to share every day, you can use Instagram stories frequently. Typically, top brands post 1.5 times a day on Instagram which means 10/11 post per week. Also keep in mind the timing of your post. Popular brands usually post during office hours.
Brands today hugely benefit by using a strategy of collaboration with influencers. Start working with social influencers who share your content and encourage the brand building along with you.
Social influencers have high engagement rates because their community is engaged with their content. Furthermore, working with social influencers as against celebrities is an affordable option.
Captions are as important as the images and videos you post. Your captions will describe exactly what your brand is. Use compelling captions for your post to drive more engagement.
With catchy captions, hashtags are equally important to mention in every post. If you have just started to promote your account then you may use the hashtags that already exist. You can use 30 hashtags in a post and use hashtags that are popular, not overused.
You can also create your own hashtags that are brand-specific. Try using unique hashtags for your campaigns that pertain specifically to your brand.
We hope these Instagram marketing tips help you elevate your Instagram presence and boost sales.
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Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.