There’s a concept that’s been floating around from the realm of Big Data called a “data lake”. Now, personally, this is a remarkably misleading term, as it implies that data is like a liquid that flows, rather than the representations of people, businesses, contracts, books, widgets and anything else that can be represented as entities of some sort. You can’t dip a glass into a data lake and get some data. As metaphors go, it’s wrong in very nearly every way, and when dealing with virtual content, metaphor is astonishingly real.
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