Does your Business have a Blackpool Tower?
Imagine that I showed photos of the seafronts at Brighton, Bognor Regis and Bournemouth and asked you which was which. It would not be easy for most people to tell them apart. Now suppose I added a photo of Blackpool. Nearly everyone would recognise it. Why? Because it has an enormous iron tower which is well-known around the world. The tower is not modern, not used by most visitors to the town and not particularly attractive but it is easily recognisable. Blackpool has something unique and memorable and that is part of the reason why it gets 12 million visitors a year – more than any other seaside resort in the UK.
- 19/11/2018
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What Should Kodak have Done?
Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation.
- 13/11/2018
- 7
Restate the Problem by Replacing Logic with Emotion
In business we are trained to be analytical. We respect data, targets, percentages, market shares and ratios. MBA students analyse case studies with detailed spreadsheets. We frame problems in terms of metrics and numbers. For example we might ask:
- 11/11/2018
- 4
Remove the Cynics from your Team
Many managers make the mistake of thinking that their job is to create a happy cohesive team and a nice place to work. You don’t want happy people working for you – you want passionate people.
- 10/11/2018
- 4
Get More and Better Ideas with the Gestures Icebreaker
It is well known that our physiology can affect our psychology. If our posture is more positive then our thinking is more positive.
- 25/10/2018
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