Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.

 

 

The Power of Instagram Marketing for Small Businesses

For the last 100 years, radio and newspaper were used by marketers as a medium to reach consumers. They are still considered one of the best marketing strategies to indulge in. However, things have seemed to change a bit. With the rise of digital marketing, more and more businesses are drifting towards online platforms, altering the way organisations market their products and services. This is followed by choosing the right platform which matters the most!

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Pros & Cons of Internet of Things

The internet of things (IoT) is a trending buzzword that has become a core technology in today’s fast-paced world. IoT is commonly known as a network of physical, electronic devices connected via internet.

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5 Tips to Create a Digital Marketing Campaign

In today’s mobile and technology-driven world, businesses need to have an impressive online presence to succeed. Here comes the need for creating an excellent online marketing campaign strategy.

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The Importance of Business Intelligence

Business intelligence has become an important asset for all companies that want to reach the next level. What is business intelligence? Business intelligence (BI) is a technology-driven process for analysing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions. It comprises the strategies and technologies used by enterprises for the data analysis of business information.

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4 Impacts of the Internet of Things in Everyday Life

In literal terms, the Internet of Things (IoT) is the interconnection of different types of devices which may be wearable or non-wearable. The impact of this technology on business is prominent. With a major shift in the technological world, businesses need to adapt to trending technologies to stay ahead. IoT has bridged the gap between the digital and physical realities. A crucial aspect of IoT is that it facilitates communication between devices and systems, which are miles apart, in real time.

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