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6 years

In Praise of Smart Work

Imagine this. You are onboard a sinking ship. Everyone is busy draining the water out. But the water is filling in the ship faster than people can drain it out. The ship is still sinking.

6 years

How to Stay Ahead of the Competition?

The marketing domain is flooded with numerous small businesses that are trying really hard to establish themselves as a reputed brand.

6 years

Never Ask a Customer What you Already Know

You know what I’m talking about. If you have a problem with your cable service, the only way to resolve it is to call the company. You state your account information, tell the agent your problem and more often than not, you’re transferred to a supervisor who makes you repeat everything you just said.

6 years

Growth of Artificial Intelligence in Marketing!

Artificial intelligence is the next big thing that technology geeks are after.

6 years

Bitcoin, Bucks & Bubbles

Bitcoin has witnessed a meteoric rise. With every blistering ascent to the next record breaking level of Bitcoin – having breached the incredible $20.000 mark - the hype becomes bigger, and even bigger, the predictions of doom.

6 years

What Makes you a Good Leader

Ever wonder why we have so few really good leaders, be it in business, social organisations or politics? Why is it that year after year, “ grooming / developing next level of leadership” remains one of the top most challenges for CEOs, globally?

6 years

Digital Value-Chain Networking

Every organisation, brand and business irrespective of their size are leveraging digital technology to reach more customers, to solve their problems and most importantly increase their retention. In this fast paced environment, the digital presence of companies is at its peak stage and some firms are even entering a new stage of digital technology through the help of “Digital Value Chain Networking”.

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