You may have a leadership title, or tremendous leadership potential, but that in itself doesn’t give you leadership presence.
Let's face it, in business dealings, charisma counts. A lot. And charisma is as much about impressions and body language as it is about issues and substance. I've seen many qualified people get passed over for promotion (or lose a sale or fail an interview) simply because they couldn’t project an engaging attitude.
Are you familiar with the term competitor analysis? If yes, then you already know the advantages it beholds. If you are not, then it’s time to include competitor analysis in your marketing plan now.
"People can only buy from your business if they have first paid attention to it. And attention is a scarce resource these days."
Brand is neither purely analytical nor solely emotional – it’s both.
Social selling is one of the hottest opportunities in digital marketing today, but there's still plenty of confusion around what social selling actually is, and how it works.
There are many entrepreneurial and leadership success stories in the world--but there may be none better than Starbucks and Howard Schultz.