In 2017, AI was everywhere. It seemed like every company added “AI” to their software whether it truly leveraged artificial intelligence or not. So let’s start with a definition of AI. Merriam-Webster defines it as 1) a branch of computer science dealing with the simulation of intelligent behavior in computers, and 2) the capability of a machine to imitate intelligent human behavior. Put through that basic filter, I believe we will see a big “AI Shakeout” in 2018.
With a few days of 2018 gone by, it is time to plan a brand new marketing strategy for your business in 2018.
Sharing. It is something that was taught to us right from kindergarten. We have always considered sharing as a quality to be used only in personal life with friends or families.
The old phrase “content is the king” stands true today and will always be valid as far as marketing is concerned.
Influencer marketing growth has been substantial over the years.
To stay ahead in today’s marketing domain, one needs to be an expert in exploring and adopting marketing tools for business. For businesses that have a social media presence and are willing to flourish their business online, the best way is to utilize the online marketing tools that are a requisite in today’s marketing space.
Until now, we have read about this ground-breaking technology called ‘Blockchain’ and smart contracts that has the potential to disrupt industries across the globe. Recently, companies like Kodak and Reliance as well as countries such as Venezuela and the UAE have put up their plans to introduce crypto currencies in their respective companies/countries. Kodak witnessed a 220% surge in it's share price! Seeing the early adoptions and implementations, it is very natural for us to think of implementing Blockchain into our businesses.