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5 Tips for Branding your Small Business
Several brands, both national and multinational, have created a very competitive market that has led to the demand of branding for small businesses. Branding is “what your customers perceive of you” right from your product, image, reputation, design and the way you talk about your products or services.
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Six Reasons Why Innovation Teams Fail
Once you have identified a great idea for a new product or service innovation what do you do? Many firms put together a cross-functional team (XFT) and tell them to bring the product to market. It seems like a good approach. They have budget, people, and empowerment. What could possibly go wrong? Lots of things. Here are six common reasons why XFTs fail to deliver.
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5 Key Features of a Small Business Website
In today’s fast-paced world, small businesses are experiencing a phenomenal growth. A website for your small business acts as a marketing tool and makes it easy for your audience to access your business online, from anywhere in the world at any time!
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Three of the Most Common Misconceptions about Sales Funnels
The word "funnel" is used all over the place and my clients are constantly asking for advice about building a funnel...the only problem is that there's a lot of misconceptions about what a funnel is and what it does and more importantly how to build one.
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The Tony Robbins of Uber Drivers
Two years ago, I had a 3 day work trip from North Carolina to Oregon that included a round trip flight across country, 8 hours in a car between Portland and Bend, and firsthand inspiration from people like Charity Water CEO, Scott Harrison. But the most impactful thing happened after a sleepless redeye flight back to North Carolina. All I wanted from the Uber driver was a comfortable (and silent) 20-minute ride home. What I Got Was Way Better.
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