When I was in college and learning about mass communications, journalism and advertising for some reason I always craved summer and winter jobs where I could use my hands. I spent several summers and Christmas breaks working in various warehouses, my favorite being a window and door factory. I learned so much there and met some truly interesting people that I respected and did two full summer and Christmas breaks with that crew.
The advertising industry is having a confidence crisis. Last month Keith Weed, the CMO at Unilever threatened to pull budget from digital platforms like Facebook and Google. As well as commercial reasons there was a moral underpinning to his message. “Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate.”
Joseph Callender introduced me to Kenya Hars’s concept of KU or emptiness in a comment. How is emptiness related to Learning? The relationship to consumerism is obvious, but where does learning come in?
Educational reform is needed – maybe a bit of an understatement. As a sector of society, higher education has dropped the ball. The majority of our graduates enter higher education desiring nothing more than a qualification and the qualification machine pushes them through with most of the students and the professors doing the minimum required to ensure that there are graduates produced with a qualification in hand.
Over the next few weeks many students will be graduating from colleges and universities and starting that tough search for their first post college job. A few years ago I wrote a LinkedIn piece geared toward new college graduates entering the workforce. My views on this topic have already grown since I wrote part 1. So here are some additional thoughts on this topic.
No, I mean The Right Answer. What is the right answer? What is the right solution? What is the right conclusion? What is the right thinking? What did I say? What is the right answer?