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Inflexion Point - November 2018
Welcome back to Inflexion Point, your monthly on the interesting updates from the domains on creativity, innovation and strategy. This edition is all about creativity. Have fun!
- 2
What Should Kodak have Done?
Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation.
- 7
How does Pay Per Click Work?
PPC (pay-per-click) is a marketing strategy carried out on the Internet through SEO (Search engine Optimization) with a budget that is set for advertisement campaigns. There are millions of businesses that indulge in pay per click advertising on search engines such as Google, Yahoo and Bing.
- 8
Do You Dress for Success?
My friend Joyce is an entrepreneur. One of the secrets of her success is the way she dresses. Even when traveling to and from a vacation, Joyce is in a dress and heels. Her motto: “Wear great clothes. You never know whom you’ll meet!”
- 6
5 Benefits of SEO for Small Businesses
Small Businesses are the backbone of a country’s economy, simply because they opens up doors for new opportunities and provide jobs. However, only a few small businesses among these businesses excel at what they do. Needless to say, businesses that excel use proper techniques of branding, social media promotion, website creation and most importantly, SEO. But why do we need SEO?
- 8
How to Create a Company Website
In today’s digital world it is important to have a website that can take your business to a whole new level. Without a website, it is difficult to earn profits and sustain a business in the long run.
- 5
Restate the Problem by Replacing Logic with Emotion
In business we are trained to be analytical. We respect data, targets, percentages, market shares and ratios. MBA students analyse case studies with detailed spreadsheets. We frame problems in terms of metrics and numbers. For example we might ask:
- 4
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