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The Consultants are Coming - and Why the Culture Question is Overblown
Over the last few years, we have seen management consultancies move aggressively into core parts of the advertising business. Most recently Exane BNP Paribas downgraded WPP and Publicis forecasts as they were not seen to be transforming their business fast enough - in their words "Accenture is becoming a WPP more quickly than WPP is becoming an Accenture."
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Key Questions to Answer to Build your Data Roadmap
The long term trend in communication is that advertising is becoming digital, digital is becoming addressable and addressable is being bought programmatically. All this is being driven by data.
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How Music Can Help Make Work More Enjoyable
Much of the discussion about music at work focuses on who likes to listen to music when they work vs who doesn’t. But what if music could play a much richer role at work beyond just acting as a means to block out your colleagues? And what if music could provide a more enjoyable way to improve productivity beyond spreadsheets and processes. Here are a few thoughts to put and song in your step and more music in your work life.
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How Running Can Help You Create a Better Working Life
Almost two years ago, I returned to running after a break of fifteen years. Running had always been a big part of my life but I had just lost the habit and other things - job, child, life - had gotten in the way.
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Teaching, Learning and Attention
Perception and attention are the functions that define sensory input to our conscious processing of the world around us. It is of little wonder low-level attentional processes influence our behavior and learning.
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Connections in Long Term Memory
When a learner takes in information, the information becomes knowledge. When knowledge becomes embedded in long-term memory, connecting it to knowledge that is already there embeds the knowledge. The knowledge overlays what is already there.
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What Does Your Audience Smell Like?
When I started in advertising I used to moderate my own focus groups. These were often conducted in someone’s sitting room in a small town somewhere in the UK. But sometimes groups would be conducted in a fancy market research facility complete with two-way mirror so other people could view the session.
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