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5 years

3 Reasons Why Most Leaders Never Reach Their Potential

We've all been there, hired great people with obvious leadership potential written all over them. But, instead of advancing within the company, they became stagnate or quit.

5 years

Building A Community Around Your Brand

This article aims to teach you how to create a community around your brand.

5 years

8 Life Lessons from SAP CEO Bill McDermott

I certainly am not in the reported 25% of Americans that didn’t read a book last year, but my typical reading behavior consists of getting approximately a quarter of the way through a book, and then life gets in the way. This time is was different, since I had just come off of 2 unfinished books, I decided to buy a hardback cover and download the audio version on Audible.com. It didn’t take long before I was completely hooked and had immersed myself into the Winners Dream – A Journey from Corner Store to Corner Office, by SAP CEO Bill McDermott.

5 years

The Rise of the Machines and the Impact of Artificial Intelligence on Digital Marketing

63% of marketing companies says artificial intelligence significantly improved conversion rates More than 20% of Google searches are performed by voice-enabled devices Over 28% of marketers use artificial intelligence for product recommendations

5 years

3 Important Conventions Of Brand Continuity

Every marketing department in the world is always conscious about brand continuity. For many other professionals from different backgrounds and skills, continuity is a concept that is used uncommonly. There’s always a beginning and an end to tasks so why would something so large as brand marketing not have this as well? It's simple, brand continuity is a way of keeping your brand relevant, familiar and truly capturing the essence of your business for many years. The simply fact of the matter is, if Coca-Cola changed their iconic red soft drink can to green or yellow, they would not be recognizable in most people’s eyes. In fact there would be a collapse of trust. Customers may begin to think that the cans were knock-offs and stop buying them when they see them. The brand would lose value. This is just one of the reasons why brand continuity is so vital.

5 years

How Businesses are Adapting Services & Processes to be Eco-friendlier

With coverage of environmental damage, a huge topic in the media in the last few years, businesses are having to make big changes to their services and processes to become more environmentally-friendly. This is to be in compliance with new rules and regulations but also so that they can reduce their carbon footprint and improve brand reputation.

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