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The Kids Are Alright: the Mutual Benefits of Mentoring
Sulu: "She's supposed to have Transwarp drive." Scotty: "Aye. And if my grandmother had wheels, she'd be a wagon." Kirk: "Come, come, Mr. Scott. Young minds, fresh ideas. Be tolerant."
- 4
Importance of Financial Planning in Business
What is financial planning for a business? Financial planning is simply the process of allocating funds to and determining how a business will achieve it different goals and objectives outlined by the business. Financial planning is almost as important as setting up a business. This is a necessity for any business belonging to any industry. Not all businesses adopt financial planning, especially small businesses who have a limited budget to spend.
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How Does Advertising Work?
I am currently reading "Antifragile" by Nasim Taleb and find his take on big corporations interesting. He argues, convincingly, that most big corporations sell us useless or even harmful products, mostly through advertising. This set me thinking about the motives of advertising and its mechanisms. An idea came to me, and I made a matrix or quadrant to explain the mechanisms of advertising. This method is inspired by the "Johari Window" (known - unknown quadrant). Let’s call it Need vs. Awareness Quadrant for a lack of better word or creativity on my part.
- 7
Customer Loyalty Program for Small Businesses
Customer loyalty programs are quite viable and effective in flourishing a business. Retail businesses have already been using this technique to keep their customers simply loyal to their brand by ensuring a world class shopping experience. The formula is pretty much the same for businesses that deal in other industries as well; keep your customers happy!
- 7
The Open Plan Office
I am often asked “What is the best design to maximise workplace productivity?” and "Will an open office design be right for my business?". They are both relatively straightforward questions, but there is certainly no simple answer...
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How Chatbots help Businesses
What makes a business successful? Is it the product or the machines behind it? To be really frank about this, it is the customers that make a business. Several studies, from Harvard Business School to organisations like Right Now have shown that customers are truly at the epicenter of a successful business.
- 4
Are Your Leaders Leading or Managing?
Today we are seeing change at a pace not seen before. Many new leaders are being appointed and thrown in the deep end and its literally sink of swim. Some sales leaders I have seen are given a quarter to make their numbers or its into the next person. It's not healthly, but it's often reality. When I see this behaviour I know it's not the new leader where the work needs to happen but the leader of leaders.
- 8
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