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6 years

The Most Elementary Rule to Prioritize Your Tasks at Work Like A Pro

I sucked at my work. I failed to complete most tasks on time. My peers would joke about how me to sticking to a deadline was akin to a politician living up to his word. I would put in 10 — 12 hours each day. But I never moved forward.

6 years

Demystifying the Sharing Economy

Let me share something with you: some brands are going to find it difficult to exploit the sharing economy. Why? Because there's confusion over what it actually is.

6 years

Reasons Why Your Marketing Strategy is Failing

Are you facing challenges while marketing your business? Are your marketing campaigns not showing you the results you had expected to see? It’s definitely time to work on your marketing strategy.

6 years

How to Improve Airport Experience

Anyone else hate flying? I’m not talking about the fear of flying. I mean the arsing about for 2 hours at both ends. I mean the tedious faffery that inevitably accompanies a journey - whether 1 hour or 24. I mean the soul-sucking seven course ‘meal’ comprising: taxi, security, Pret A Manger, gate, seat, passport control, taxi.

6 years

Entrepreneurship as an Art - How Artists and Entrepreneurs are Similar

The business of start-ups and the creation of art have nothing obvious in common. They seem as different as chalk and cheese. Even when we picture them in our minds, we see suits and offices for one and galleries and colours for the other. The results are obviously very different but the similarity is in terms of their creators. The artist and the entrepreneur have more in common than meets the eye. While their work and work environments often differ widely, their inner workings run along the same lines.

6 years

The Future of Artificial Intelligence in Business

The tech industry is abuzz over the announcement that IBM (Watson) and Salesforce (Einstein) will integrate their artificial intelligence platforms. While some may see this alliance between two giants as a bit concerning, I see this as a positive sign, and a sign of big things to come in terms of AI for business.

6 years

Dear Start-Up Founder in India, It is Not the End

A large percentage of Indian start-ups stare failure in the face within months or years of launching. The money has run out or the co-founders disagree or the investors are backing out because of the lack of profits. The list is long and dark with lots of scary statistics and unseen pitfalls but we do have miles to go before the end. Miles in which we will see the what, why and how of failing start-ups and look for sunshine and hope in the darkness of these challenging times.

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