Strategic SEO is highly dynamic. You have to constantly evolve and innovate to stay ahead of the growth curve. If you think you know SEO and have extensively read about search engine optimization techniques, then the next line may not make you happy. SEO techniques may change more quickly than calendar dates or may stay on a little longer, but they definitely do not stretch over months. SEO is here to stay but not the techniques. In other words, it means you need to be constantly on your toes to keep abreast with the latest updates by Google.
You don’t need a DeLorean for time travel. For example, you can visit remote parts of the Amazon River and meet people who live just as they did a thousand years ago, using blow guns and spears as their current technology.
In 2008, while scaling Games2win, my fourth startup, my partner and I encountered a terrifying problem. Almost all our online games (made in Adobe Flash) were getting stolen from our websites by pirates across the world. Our revenues evaporated, and we felt utterly helpless. Just then, a new innovative company called Mochi Ads from San Francisco developed a technology that helped track such pirated games. We innovated on their idea and created an ad solution inside our games that would travel with our games and remain ‘invisible’ until the pirate sites actually launched our games. Our technology was called “Invizi-Ads”. With a stroke of innovation, we beat the pirates at their own game.
Do you remember when a 'tweet' was the cheery chirp of a bird? When a 'cloud' wandered lonely across the sky? When a 'stream' was a mesmerising meandering flow of water? Or is it just me that is getting sick of how we are gradually killing the English language one word at a time?
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